
Jasmina Toure
Customer Experience Consultant | CX Auditor | Trust & Safety | UX Research
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About
Customer experience consultant and CX auditor with a proven eye for friction across digital and physical customer journeys. Founder of Practical Life Holdings LLC, delivering structured CX audits across five lanes: Digital Experience, Physical and Hospitality Experience, Trust Signal Auditing, Conversion Moment Auditing, and Onboarding and Registration Experience.
Background in behavioral observation, documentation systems, compliance, and human-centered service delivery. Building toward Trust and Safety and UX Research roles in tech with applied knowledge of HTML, APIs, Git, and Agile methodology.
Experience
Customer Experience Consultant & CX Auditor at Practical Life Holdings LLC (2024-01 – Present)
- Conduct end-to-end CX audits across five proprietary audit lanes covering digital experience, physical and hospitality environments, trust signals, conversion moments, and onboarding flows.
- Identify friction points that erode brand equity, reduce conversion rates, and increase customer churn across websites, apps, and in-person service environments.
- Produce structured audit deliverables including annotated findings, prioritized recommendations, and executive summaries aligned to business outcomes.
- Develop and publish CX observation content on LinkedIn building a public proof of work library and establishing market credibility as a customer advocate.
- Built audit report infrastructure using HTML, CSS, and Canva; deliver client-facing PDF deliverables branded under Practical Life Holdings LLC.
Professional Visitation Supervisor / Exchange Service Provider at Practical Life Visitations (2026-03 – Present)
- Ensured child safety and family compliance by conducting court-connected supervised visitations and safe exchanges in accordance with strict confidentiality and protection protocols.
- Conducted intake consultations to assess family needs and build individualized visitation plans, applying strong active listening and needs assessment skills.
- Expanded service accessibility by offering both in-person and virtual (Zoom) visitation supervision through secure scheduling and documentation systems.
Parent Educator / Visitation Supervisor at Families in Transition Services (2019-01 – Present)
- Supported early intervention goals for children birth to three by observing developmental progress and coaching caregivers using a family-centered approach.
- Ensured full compliance with HIPAA and state and federal confidentiality standards by producing accurate, objective, court-admissible progress reports.
- Tracked individualized goals across a multi-family caseload using digital documentation systems, coordinating scheduling and logistics independently.
- Strengthened care continuity by coordinating with multidisciplinary teams and community providers across home and community-based settings.
Assistant Program Director / Interim Director at Kinder Village Intergenerational Child Care Center (2017-01 – 2025-12)
- Managed daily operations and enrollment for 50+ children and caregivers, maintaining program stability and regulatory compliance.
- Stepped in as Interim Director for six months during a leadership transition, maintaining staffing, compliance, and family communication continuity.
- Implemented organized digital record-keeping and communication systems that streamlined coordination between families, staff, and outside providers.
- Led staff training and oversight for program teams, improving performance and regulatory compliance across the organization.
Lead Early Childhood Educator at Kinder Village Intergenerational Child Care Center (2015-01 – 2017-12)
- Identified developmental and behavioral patterns in children through structured observation and adjusted individualized support strategies accordingly.
- Cultivated caregiver trust through consistent, clear communication on each child's progress — applying the same observational precision that now drives CX audit work.
Education
Bachelor of Science in Family Social Science – University of Minnesota, Twin Cities



