Jon Coppage

Strategic sales professional with 8+ years of experience driving revenue growth across SaaS, payments, retail technology, and SMB markets. Proven success managing complex sales cycles, developing high-value customer relationships, and exceeding revenue targets in competitive industries. Skilled in consultative selling, account growth, territory management, and cross-functional collaboration.

Strategic Account Manager / Territory Sales Manager at Jeeter (2024-01 – Present)

• Manage relationships and sales strategy across 80-100 retail partners within the Los Angeles market, one of the most competitive cannabis regions in the country.
• Drove more than $690K in incremental year-over-year growth across a portfolio of key retail accounts.
• Increased annual revenue by nearly 50% year-over-year across a major four-store retail group, growing sales from approximately $550K to $817K.
• Analyze sales performance, market trends, and retailer needs to identify growth opportunities and develop strategic account plans that improve sell-through and brand visibility.
• Collaborate with buyers, store leadership, and cross-functional internal teams on promotions, merchandising initiatives, activations, and in-field execution to strengthen long-term retail partnerships.

Senior Account Executive at Dutchie (2023-01 – 2024-01)

• Closed one of the largest multi-store operators in California, generating approximately $250K in ARR and helping expand Dutchie's market presence within the state.
• Generated $432K in total ARR within my first year while successfully attaching payment processing solutions that increased overall account revenue.
• Collaborated with marketing on targeted campaigns and trade show initiatives that directly contributed to closing multiple high-value deals ($28K and $24K in ARR). Recognized internally for delivering one of the strongest ROI outcomes tied to a single marketing event.
• Worked cross-functionally with sales operations and data teams to develop custom reporting and account insights that supported strategic deal execution and future pipeline development.
• Built relationships with key cannabis operators across California by developing tailored solutions within one of the industry's most competitive markets.

Account Executive at LeafLink (2021-01 – 2023-01)

• Developed strategic territory plans and collaborated cross-functionally to support a 400+ account book of business across CA, CO, WA, and AK.
• Consulted cannabis operators on SaaS, logistics, payments, and data solutions to improve operational efficiency and wholesale performance.
• Achieved 204% of revenue goal in Q2 2022, recognized as the company's top performer for the quarter.
• Signed the company's third-largest payments deal, generating approximately $60K in monthly recurring revenue.
• Increased MRR by 20% year-over-year within a challenging Washington market through strategic account development and relationship management.

Sales Development Rep at LeafLink (2020-01 – 2021-01)

• Coordinated nearly 600 sales-qualified meetings, resulting in $104K in monthly recurring revenue and achieving 165% of SQO goal.
• Developed strategic prospecting campaigns across 20+ US markets while consistently leading the team in logged outreach and sales activity.

Sales Development Rep at ServiceTitan (2018-01 – 2019-01)

• Generated $33K in committed monthly recurring revenue through outbound prospecting and sales-qualified opportunity development.
• Collaborated with sales teams to refine outreach strategies and improve lead conversion processes.

Sales Manager at Two Men and a Truck (2017-01 – 2018-01)

• Increased revenue per job to nearly double the system average while exceeding quarterly revenue goals (129% in Q3 2017 and 121% in Q4 2017).
• Improved operational performance by reducing cancellation rates and increasing customer satisfaction scores from 82% to 98% while managing sales team development and process improvements.

Sales Lead at Two Men and a Truck (2015-01 – 2017-01)

• Generated revenue through consultative quoting, customer relationship management, and organized sales follow-up processes.
• Developed structured follow-up and forecasting practices that improved revenue visibility and customer conversion opportunities.

Bachelor of Arts in Sociology – Rutgers, The State University of New Jersey