Kelsey Sigg

Creative and detail-oriented marketing professional with a Bachelor's degree in Advertising & Public Relations and hands-on experience in event marketing, social media strategy, campaign execution, brand communications, and client relationship management. Experienced in planning and executing events from concept through completion, developing engaging marketing collateral, coordinating cross-functional projects, and building community partnerships that drive engagement. Combines a strong background in sales and account management with a passion for creating memorable brand experiences and meaningful customer connections.

Account Manager at Applied Innovation (2025-12 – Present)

• Build and maintain strong client relationships to drive retention, satisfaction, and long-term growth.
• Manage and expand a defined territory by identifying needs and delivering tailored managed IT, automation, and workplace technology solutions.
• Consistently achieve revenue targets through account growth, new business development, and cross-selling initiatives.
• Oversee a pipeline of 50+ accounts, handling prospecting, presentations, negotiations, and closing.
• Generate new opportunities through proactive outreach, maintaining high activity levels and consistent meeting volume.
• Leverage CRM tools daily to track pipeline, forecast revenue, and document client engagement.
• Partner with internal teams to ensure successful solution delivery and ongoing client success.

Account Executive, position ended Nov/Dec 2025 due to relocation at HexArmor (2024-12 – 2025-11)

• Develop and maintain meaningful relationships with distributors and end users to drive brand loyalty and long-term partnerships.
• Manage and grow sales within the North Kansas, Missouri, and Nebraska territory, consistently exceeding revenue targets.
• Planned and executed safety days, customer events, and industry trade shows from initial planning through post-event follow-up.
• Represented the HexArmor brand at customer events by delivering product demonstrations, presentations, and educational sessions.
• Manage an active pipeline of over 50 clients, focusing on selling PPE (Personal Protective Equipment); responsible for client retention, prospecting, and closing new business opportunities.
• Conduct cold calling and lead generation, monthly; exceeding expectations by averaging 300+ outbound calls per month, bringing in 30+ new opportunities, and scheduling 10+ client meetings each month.

Group Events Account Representative & Corporate Sales Internship at Grand Rapids Griffins / Grand Rapids Rise (2023-09 – 2024-12)

• Managed event logistics from concept to completion, including ticketing, promotional materials, on-site coordination, and post-event follow-up.
• Assisted in developing marketing collateral and promotional campaigns to support group sales initiatives and themed event awareness.
• Sold and managed large group ticket packages and specialty events, achieving sales goals through proactive outreach and relationship building with community organizations, schools, and non-profits.
• Created, coordinated, and executed themed group nights such as Community Appreciation, Heritage Nights, and Non-Profit Fundraisers to drive attendance and strengthen community partnerships.
• Designed engaging digital and print graphics for events, and game nights using Canva and Adobe Creative Suite

Project Based Consultant at Oliver HealthCare Packaging

• Partnered with the Human Resources team to develop and execute a year-long internal marketing and employee engagement campaign.
• Created monthly promotional materials, branded graphics, employee challenges, volunteer initiatives, and internal communications distributed across multiple company channels to increase employee participation and engagement.

Bachelors Degree in Advertising and Public Relations – Grand Valley State University (2018 – 2023)