Kendall Kerr
Seasoned Event, Sales and Experience Partner
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About
Relationship-driven communicator and accomplished event sales leader with 17+ years of experience across event sales, operations, DMC's and hospitality. Seeking to contribute to a high-performing executive team focused on creating impactful experiences and cultivating long-term relationships. Proven ability to thrive in high-pressure, collaborative environments.
Experience
Regional Sales Manager, Events - PRA Business Events, a DMC
(2024-07)
- Achieved $2.4m in event revenue for 2025
- Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
- Responsible for design and operation of corporate clients programs, from inception to execution
- Qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal
Event Account Executive - 360 Destination Group, a DMC
(2022-02 - 2023-04)
- Provide exceptional customer service through the creative development and fulfillment of program content
- Promote destination and company capabilities via formal presentations to incentive and corporate clients and hotels
- Conduct site inspections, develop sales strategies and nurture existing relationships in accordance with company financials goals
Sales Manager, Special Events - Paramount Pictures
(2018-06 - 2020-12)
- Qualify, manage & book high volume corporate and entertainment event business on the studios lot
- Negotiate and execute corporate contracts with clients and third parties
- Conduct site tours with prospective clients
- Maintain strong working relationship with the CVB and DMC's and other third party supplier partners
Sales Manager, Special Events - AEG, L.A.Live
(2009-02 - 2016-05)
Instrumental in the launch of L.A. Live's event space from its inception
- Primarily responsible for booking four private event spaces
- Manage high-volume, inbound new business inquiries
- Cultivate relationships with event suppliers and DMC's in order to grow revenue
- Oversee contract negotiations
- Manage events calendar
- Conduct site tours with prospective clients
- Coordinate presence at event trade shows as well as internal partner and promotional events
Various Roles - DreamWorks Studios and boutique PR agency
(2005 - 2009)
Worked for DreamWorks Studios and a boutique PR agency, gaining insight and knowledge in the world of entertainment and sales, respectively.
Head of Memberships - Topgolf - Fort Worth
(2016 - 2016)
Opened the Topgolf Fort Worth venue as the Head of Memberships
Education
BA - Communications & English - University of San Diego (2000 - 2003)
