Kevin Kimmell

Impact driven designer and strategist with 15+ years running client engagements across brand, web and digital marketing. I started my freelance practice in 2010 and have since worked across manufacturing, real estate, ecomm, SaaS, cannabis and construction. I know how to manage relationships, run projects from brief to delivery, and bring in new business.

B2B Marketing Strategist at Arvida Labs (2025-03 – 2026-06)

• Operated as a one-person marketing department managing B2B partnerships, the company website and advocacy infrastructure as well as white label design projects simultaneously.
• Worked with one developer to build Alpha Brands (alphabrands.one), a B2B alternative product discovery platform. Upwards of 1500 products, $50M+ in sales YTD.
• Developed cannabinoid Science 101 training curriculum, device user manuals, and several other educational resources. Worked with tream to present and deploy education across internal sales teams and external retail partners.
• Originated and cultivated a research partnership with an MIT-connected network and other strategic partnerships
• Managed the full digital infrastructure for the American Healthy Alternatives Association and several state chapters - website maintainenence and updates, weekly policy reports, advocacy content, and email campaigns.
• Produced B2B email campaigns averaging 35-40% open rates; managed multi-state VoterVoice advocacy campaigns for AHAA.

Packaging, Web Designer & Digital Marketing Specialist at Mellow Fellow (2023-01 – 2025-03)

• Worked on the marketing team at Mellow Fellow, a nationwide consumer cannabis brand, designing the Mellow Fellow Wellness sub-brand and developing multiple sub-brand websites.
• Redesigned the Mellow Fellow ecommerce site for nationwide consumer cannabis brand generating nearly $400k in monthly revenue.
• Managed web design, social, and digital presence across concurrent brand initiatives under the Arvida parent company.
• Coordinated product management at trade shows, representing the brand on-site while managing ongoing digital responsibilities in parallel.

Branding/Web Designer & Digital Marketing Strategist at Freelance Creative Director (2010-01 – 2023-12)

• Led a impact-driven full service creative studio handling brand identity, web, motion, and marketing
• Clients across a dozen industries including cannabis, real estate, publishing, and SaaS.
• Coordinated directly with clients and a partners to execute within timeline and budget.
• Designed and developed websites, motion graphics, and full campaign assets from concept through delivery.
• Grew revenue consistently from 2012 to 2022 by continuously expanding service offerings and partnerships.

Program in Industrial Design – Metropolitan State University (2010-08)

Program in Graphic Design – Community College of Denver (2012-08 – 2015-08)

Certificate Program in UX/UI – Interaction Design Foundation (2015-08)