Director of Marketing
Martin, Pringle, Oliver, Wallace & Bauer, LLP, 2005 - 2025
- Responsible for providing regional marketing support for 40+ attorneys in three offices across two markets. I served as the firm's lead marketing resource for 20 years and was responsible for building and maintaining the firm's brand across multiple platforms. Additionally, I was responsible for unifying the firm's business development, marketing and communications into an integrated offering that distinguished the firm as a leader in legal services, including the development and implementation of firm-wide practice-specific strategies and priorities. More specifically this includes all efforts related to:
- Advertising
- Internal & External Communication
- Evaluating Opportunities Related to Public Relations & Sponsorship
- Event Planning
- Client Education & Proposal Generation
- Management of Website Design, Content, Optimization & Search Engine Marketing Campaigns
- Directed Agencies on Production and Design of Video, Print, Radio & Event Invitations
- Directed Agencies on all Media Buys
- Managed creation of web bio video content for digital platforms
- Ensured brand consistency across all communication channels
- Represented firm as a community ambassador
- Developed personalized strategic marketing plans to achieve attorney's individual business development goals
Physician Marketing Services Coordinator
Wichita Clinic, 2002 - 2005
- Developed and implemented marketing plans for 160 physician practices.
- Managed marketing operations including the supervision of staff.
- Tracked, analyzed and reported advertising and referral trends.
- Directed agencies on the production, copywriting and design of print, radio, television and website advertising as well as all media buys.
Community Relations Specialist
Wichita Clinic, 1999 - 2002
- Marketed Wichita Clinic physicians and services through print advertisements, direct mail campaigns and special events. Coordinated all aspects of special events sponsored by Wichita Clinic.