UnitedHealth Group, Minneapolis, MN
Optum
Consumer Experience & Digital Product 2024 - 2025Lead Digital Product Manager – Content Ecosystem
- Drive vision and strategy for Content Ecosystem, an innovative leading-edge platform enabling digital asset sharing across the entire UnitedHealth Group enterprise
- Devise OKRs to mature Content Ecosystem into an optimized product for meaningful and productive consumer action
- Direct technical advancements for digital asset management through Adobe Experience Manager (AEM)
- Negotiate vendor support contracts and application training
- Evangelize focused content strategy for a heightened consumer experience, internal cost savings, and resource efficiencies
UnitedHealthcare Government Programs Digital – Operations
Digital Content Strategy & Production 2021 - 2024Director
- Led content strategy for all digital properties for the nation’s largest Medicare insurer, directing publishing for Medicare Advantage, Part D, Medicare Supplement, and Medicaid
- Sustained a high-performing staff of 20 with the lowest employee turnover rate and highest employee manager satisfaction of my organization through individualized coaching and mentoring
- Spearheaded multiple transformational projects to innovate, increase capacity, establish governance and standards, enhance capabilities, and optimize processes – all leading to increased efficiencies in not only my own team, but across my organization
- Amplified the value of digital marketing’s significance and established myself as the subject matter expert for digital content within Government Programs, increasing digital usage and lowering cost per application
- Reorganized team and redefined roles and responsibilities to be ahead of the curve in supporting continually shifting organizational needs while successfully leading staff through change management
Digital Content Production & Publishing2011 - 2021Associate Director
- Built highly skilled and motivated digital marketing team responsible for end-to-end execution including copywriting, compliance, regulatory, UI/UX, architecture, delivery, and ongoing maintenance
- Translated business needs into digital strategy, mediating between creative and technical to gain cooperation and agreement on solutions
- Directed requirements in UnitedHealthcare’s inaugural Adobe content management system implementation, conveying successes to executive leadership, resulting in the enterprise adoption of the Adobe CMS
- Reviewed and streamlined workflows regularly to ensure optimal use of resources through collaboration with all levels of stakeholders, developers, and release management
- Conceptualized multiple website redesigns and migrations based on digital best practice and data analysis, from negotiating leadership buy-in through release to production
eGrowth2008 - 2011Web Content Manager
- Oversaw all content from agencies, copywriters, and subject matter experts, established a style guide, and trained and mentored contributors to ensure consistent brand, voice, and tone
- Cultivated strong relationships with regulatory bodies by outperforming compliance expectations, reducing review periods and lead times by 15%
Overhauled content processes to facilitate the first UnitedHealthcare Medicare & Retirement content management system supporting the expanding Group Retiree business, resulting in the creation of over 75 client-specific websites
