Lara Egerton

Results-driven Industrial Sales Representative with 15+ years of experience in technical sales, account management, and business development across the lifting, rigging, mining, marine, and offshore industries. Skilled at identifying customer needs, providing tailored solutions, and consistently driving sales growth.

Sales Manager / Customer Service Sales Representative at Egerton Engineering and Lifting Supplies (2025-04 – 2026-07)

• Managed the full sales cycle, from lead generation and quoting to contract negotiation, order fulfillment, and long-term client relationship management.
• Built and maintained strong customer partnerships by providing solutions aligned with operational requirements, safety standards, and business objectives.
• Oversaw pricing, quotations, and order processing while coordinating with cross-functional teams to ensure product availability and on-time delivery.
• Resolved customer and project-related issues, delivering exceptional service and after-sales support to drive customer satisfaction and retention.
• Conducted certified lifting tackle inspections and maintained advanced crane rope expertise, ensuring compliance with safety regulations and industry standards.

Sales Representative at Skyjack (2023-09 – 2024-03)

• Expanded the client base by developing new business opportunities and strengthening relationships within the industrial lifting and access equipment market.
• Provided technical product recommendations while ensuring compliance with safety regulations and industry standards.
• Managed customer accounts proactively, increasing client satisfaction, retention, and repeat business.
• Conducted inspections of lifting and rigging equipment as a South African Qualified Lifting Tackle Inspector, ensuring safety and regulatory compliance.

Sales Representative at Cooper and Cooper TA Engineering Supplies (2017-03 – 2023-08)

• Consistently exceeded annual sales targets through strategic prospecting, relationship building, and solution-based selling.
• Negotiated contracts with key accounts, securing long-term agreements that increased revenue and strengthened customer retention.
• Provided technical product recommendations that improved client operations, enhanced efficiency, and reduced equipment downtime.
• Coordinated crane repair and installation projects, overseeing service requirements, repair decisions, and customer support for lifting equipment, chain blocks, and lever hoists.

Internal Sales Representative at Engelbrecht Lifting (2011-03 – 2017-02)

• Specialized in delivering lifting and rigging solutions tailored to the unique operational requirements of the mining and offshore industries.
• Drove product sales through consultative selling, identifying customer needs and recommending effective equipment solutions.
• Conducted product demonstrations and technical training sessions to educate customers on equipment features, benefits, and safe operating procedures.
• Built strong client relationships by providing expert product support, technical guidance, and responsive customer service throughout the sales process.

High School Diploma – Sir John Adamson (2009)