Sarah Revier

Senior Marketing Strategist with 15+ years of experience driving growth in high-tech environments. Expert in automating complex GTM workflows, optimizing conversion funnels, and driving measurable revenue through data-driven insights. Skilled in leading cross-functional programs and managing high-impact projects from strategy through execution across Email, SMS, Paid, SEO, PPC and Affiliate channels.

Principal Consultant at BC Enterprises LLC (2022-01 – Present)

• Deliver end-to-end digital marketing strategy for client acquisition and revenue growth across various businesses and verticals (Upside Holdings, Mail Industries, Revamped LLC, DDS Solutions)
• Architect lifecycle marketing programs spanning acquisition, nurture, and retention, aligned to each client's funnel and growth targets
• Implemented AI-driven marketing tools and automation workflows that scaled platform performance and usage by 40%+, improving efficiency across campaigns and operations
• Conducted holistic channel performance and compliance audits, resulting in measurable increases in MQL/SQL volume and quality
• Executed email and SMS strategy including segmentation, automation, personalization, A/B testing, and delivery
• Managed the integration of offshore teams, successfully transitioning marketing operations resulting in 55% increase in efficiency and output

Director of Marketing at Suited Connector (2018-01 – 2022-12)

• Led marketing team and developed targeted marketing strategies for performance marketing technology agency specializing in mortgage, financial, insurance and home service verticals
• Scaled revenue from $0 to $1.8M month-over-month through full-funnel marketing strategy and channel optimization; contributed to $21M in annual revenue growth through company-wide KPI development and execution
• Built and directed large-scale partner programs across data providers, agencies, and affiliates expanding spend, reach, and revenue
• Developed and executed data-driven marketing strategies, to increase conversion rates by 50% driving revenue growth quarter after quarter
• Introduced executive dashboards, big data reporting, and AI/automation tooling that improved visibility and decision-making speed across all levels of leadership
• Managed compliance and brand reputation initiatives, establishing best practices that reduced risk and strengthened client/partner trust
• Represented the agency at industry conferences, driving pipeline and deepening relationships with existing and prospective clients

Senior Manager, Marketing Operations, Strategy & Compliance at Infusionsoft (Keap) (2011-01 – 2018-12)

• Built high-performing marketing teams that scaled customer marketing initiatives and drove 150%+ growth across the platform
• Expanded campaign reach by 13x and grew the customer base from 6K to 80K through strategic marketing automation and lifecycle program development
• Advised 1,000+ SMB clients on campaign optimization and platform adoption, surfacing insights that directly shaped product and operations strategy
• Pioneered automation capabilities that improved process efficiency, deliverability performance, and in-app experience at scale
• Guided global partnership expansion into Brazil, overseeing training, enablement, and full implementation to ensure successful market rollout
• Established education and best-practice standards for marketing operations and deliverability, creating guidance frameworks adopted by both internal teams and external customers
• Provided strategic advisory support to internal stakeholders and external clients across a high-volume, high-growth SaaS environment
• Achievement spanning multiple roles over tenure, which include Analyst, Product Manager, Project Manager, Sales Engineer and CSM

Bachelor of Science in Industrial Technology – Buffalo State University