Executive Producer, Design & Production - Point B - Remote
(2024-10)
- Leads firm-wide Employee Value Proposition (EVP) strategy and execution, delivering 20+ multi-format video and digital assets that directly supported recruiting and engagement efforts, driving a 15–20% increase in candidate pipeline engagement and strengthening employer brand perception across priority roles.
- Produced high-end, 10-part employee testimonial series spotlighting consultant roles, career growth, and firm culture, contributing to a 12% increase in offer acceptance rates for roles where EVP storytelling was embedded in candidate touchpoints.
- Enabled recruiters with standardized, culture-forward recruitment assets (videos, flipbooks, testimonials), achieving 80%+ recruiter adoption and reducing reliance on ad hoc, inconsistent messaging throughout outreach and interview stages.
- Improved candidate quality and alignment by integrating EVP and testimonial content into early screening and interview workflows, resulting in a 10–15% improvement in interview-to-offer conversion rates for targeted consulting roles.
- Translated enterprise business priorities into targeted thought leadership in partnership with senior leadership and service lines, increasing LinkedIn content output by 10% and driving stronger candidate engagement, inbound interest, and visibility among experienced hires.
- Directed creative strategy and content architecture for a SharePoint redesign, improving navigation and usability and delivering a 20% increase in internal content adoption, accelerating recruiter access to current, candidate-ready materials.
- Standardized visual storytelling across recruiting assets, improving message consistency, reducing recruiter preparation time, and supporting faster time-to-engage and more confident candidate conversations across the hiring lifecycle.
Executive Producer & Senior Marketing Manager, Video Production - NCR Voyix - Atlanta, GA
(2019-09 - 2024-10)
- Led global end-to-end production for 50+ brand, product, and enterprise multimedia campaigns annually across internal and external channels.
- Managed and mentor team of 4 producers, overseeing resource allocation, production schedules, and quality standards across concurrent projects.
- Directed high-profile internal and external events, including live webcasts reaching audiences of 30,000+ employees globally.
- Optimized post-production workflows from media ingest through final delivery, reducing turnaround time by 25–30% through process standardization.
- Aligned creative strategy with marketing, product, and executive stakeholders to support business objectives, product adoption, and customer engagement.
- Oversaw executive presentations and client pitch content contributing to new business development and strategic initiatives.
Senior Producer – Marketing Specialist - NCR Corporation - Atlanta, GA
(2012 - 2019)
- Produced and edit 100+ promotional and product marketing assets supporting enterprise technology solutions across sales, marketing, and executive communications.
- Collaborated cross-functionally with editorial, design, product, and business teams to deliver assets aligned to strategic goals, increasing video output by 15%.
- Led multi-camera shoots and post-production workflows to improve production quality and delivery consistency.
- Developed interactive product demos, digital signage, and presentation content supporting go-to-market and sales enablement initiatives.
- Contributed to continuous process improvement initiatives to strengthen team workflows and delivery efficiency.
Associate Writer/Producer, Marketing & On-Air Promotions - CNN - Atlanta, GA
- Wrote and produce on-air and digital marketing campaigns for CNN, CNN International, and HLN supporting brand positioning for Anderson Cooper 360, American Morning, Larry King Live, African Voices, Inside Africa, Talk Asia and Inside the Middle East, increasing audience growth.
- Developed creative briefs, campaign concepts, and pitch materials for news, documentary, and original programming initiatives.
- Managed localized brand promotion efforts for CNN Japan and HLN Asia by coordinating international stakeholders and agencies.
- Oversaw agency partners and production vendors to ensure creative quality, budget adherence, and on-time delivery.
- Collaborated with design, ad sales, digital, legal, and broadcast teams to execute integrated multi-platform campaigns.
Video Journalist -Image & Sound - CNN - Atlanta, GA
- Supported live studio production through floor direction, teleprompter operation, and real-time script management for national and international broadcasts.
Production Assistant -TBS Public Affairs - Turner Broadcasting - Atlanta, GA
- Supported field production, post-production, and editorial preparation for public affairs programming.
