Luke Moorehead
Digital Marketing and Paid Content Strategist with over 3 years of experience in agency and in-house roles.
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About
Paid Media and Marketing Specialist with three years of experience executing multichannel strategies, driving brand awareness, and managing creative projects from concept to completion. Specializes in turning market insights into engaging digital and print content, optimizing SEO, and leading data-backed campaigns. Highly skilled at data analysis, strategic planning, copywriting, and design.
Experience
Marketing & Community Engagement Specialist at Gateway Community Services (2025-01 – Present)
Marketing & Community Engagement Specialist responsible for developing and executing comprehensive multi-channel marketing strategies and managing creative projects.
- Developed and executed comprehensive multi-channel marketing strategies, managing a $200,000 budget by tracking spending and analyzing considerations for ongoing advertising efforts
- Coordinated placement logistics and daily vendor communication for a $20M capital campaign, overseeing the production of digital graphics, video assets, and compelling copy to maintain brand consistency and vendor specifications
- Analyzed campaign performance metrics using Google Analytics and paid social data, translating insights into actionable strategies to maximize ROI and improve service offerings
- Collaborated closely with internal teams and external partners to ensure cohesive messaging across all social, digital, and print touchpoints
- Designed and updated collateral to accurately reflect mission and services, driving measurable growth through brand consistency
- Implemented low-cost digital engagement experiments to test messaging and formats, learning quickly to refine approaches that enhance constituent interaction
Account & Creative Intern at High Reason Advertising Agency (2024-09 – 2024-12)
Account & Creative Intern supporting digital media strategy for municipal and B2B clients.
- Supported digital media strategy for municipal and B2B clients by gathering creative specs, organizing campaign timelines, and managing link and UTM accuracy prior to launch
- Analyzed campaign performance metrics and delivered insights to improve ROI
- Conducted comprehensive place-branding market research and competitive analysis to identify trends, directly contributing to six (6) successful contract wins valued at $90,000
- Wrote SEO-optimized website copy, blog posts, and developed concepts for billboards, print materials, and digital advertisements
- Executed targeted social media campaigns, achieving 400%+ increase in engagement for Nimnicht Chevrolet
Fiction Editor at The Talon Review (2023-03 – 2024-05)
Fiction Editor responsible for manuscript editing, author communication, and event curation.
- Recruited and communicated with authors regarding events and deadlines
- Edited manuscripts to improve clarity, structure, and author voice
- Curated 5+ events, developed marketing collateral, and promoted the magazine throughout the city
- Supported the production and release of three published magazine issues
Education
Bachelor of Arts in English - Creative Writing – University of North Florida (2020-01 – 2024-05)
