Marketing & Community Engagement Specialist at Gateway Community Services (2025-01 – Present)
Marketing & Community Engagement Specialist responsible for developing and executing comprehensive multi-channel marketing strategies and managing creative projects.
- Developed and executed comprehensive multi-channel marketing strategies, managing a $200,000 budget by tracking spending and analyzing considerations for ongoing advertising efforts
- Coordinated placement logistics and daily vendor communication for a $20M capital campaign, overseeing the production of digital graphics, video assets, and compelling copy to maintain brand consistency and vendor specifications
- Analyzed campaign performance metrics using Google Analytics and paid social data, translating insights into actionable strategies to maximize ROI and improve service offerings
- Collaborated closely with internal teams and external partners to ensure cohesive messaging across all social, digital, and print touchpoints
- Designed and updated collateral to accurately reflect mission and services, driving measurable growth through brand consistency
- Implemented low-cost digital engagement experiments to test messaging and formats, learning quickly to refine approaches that enhance constituent interaction
Account & Creative Intern at High Reason Advertising Agency (2024-09 – 2024-12)
Account & Creative Intern supporting digital media strategy for municipal and B2B clients.
- Supported digital media strategy for municipal and B2B clients by gathering creative specs, organizing campaign timelines, and managing link and UTM accuracy prior to launch
- Analyzed campaign performance metrics and delivered insights to improve ROI
- Conducted comprehensive place-branding market research and competitive analysis to identify trends, directly contributing to six (6) successful contract wins valued at $90,000
- Wrote SEO-optimized website copy, blog posts, and developed concepts for billboards, print materials, and digital advertisements
- Executed targeted social media campaigns, achieving 400%+ increase in engagement for Nimnicht Chevrolet
Fiction Editor at The Talon Review (2023-03 – 2024-05)
Fiction Editor responsible for manuscript editing, author communication, and event curation.
- Recruited and communicated with authors regarding events and deadlines
- Edited manuscripts to improve clarity, structure, and author voice
- Curated 5+ events, developed marketing collateral, and promoted the magazine throughout the city
- Supported the production and release of three published magazine issues
