Martina Mitchell

Service-oriented, customer-focused senior-level sales leader with extensive experience and proven success in selling across multiple client lines of business within the hospitality industry. Engaged in all phases of the sales lifecycle including: identifying and developing leads; meeting with clients; developing value propositions; financial deal structuring; contract negotiation and closing. Spearheaded sales activities, including management of the sales pipeline to ensure resources and staffing requirements for each pursuit were fulfilled.

Provided innovative thought leadership and compelling solutions; created demand for services to prospects and educated potential and existing clients on industry trends and best practices. Experienced in hotel renovations and hotel management changes. Fluency in written and spoken German.

Director of Sales & Marketing - ALOFT BROOMFIELD DENVER - Denver, CO

(2024-02 - 2026-07)

Stonebridge Companies – management portfolio is comprised of 160+ hotels and 24,000+ guest rooms across 20+ states. Experienced senior-level sales leader with a demonstrated history of working in the hospitality industry, Global Mobility and Relocation. Skilled in Yield Management, Pre-opening, Hotel Management, Revenue Analysis, Hospitality Management and global understanding of Temporary Housing.

Engaged in all phases of the sales lifecycle including: identifying and developing leads; meeting with clients; developing value propositions; financial deal structuring; contract negotiation and closing.

• Conducted impact analysis and level of effort assessments to prioritize and set monthly work schedule for sales & operations support teams and vendors.
• Secured local corporate clients, as well as cultivated, grew national / global accounts for the property, and project business.
• Managed resource assignment to successfully meet business demands to achieve the hotel's revenue and market share goals.
• Monitored and evaluated trends within market segment: maintained strong visibility in local community and with industry organizations.
• Developed metrics to track and monitor clients' production toward attainment of assigned goals tied to the overall performance of the hotel.
• Collaborated with other members of the team to define and execute sales strategies and tactics to increase new and existing revenues.
• Produced monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinated activities to increase revenue and market share and monitored performance to ensure actual sales met or exceeded established revenue plan.

Business Development Manager - SILVERDOOR AMERICAS - Denver, CO

(2023-05 - 2024-02)

Largest Global Serviced Apartment Agent working with 2,000+ property providers and 1 million+ units. Experienced senior level sales leader with a demonstrated history of working in the hospitality industry, Global Mobility and Relocation. Skilled in Yield Management, Pre-opening, Hotel Management, Revenue Analysis, Hospitality Management and global understanding of Temporary Housing.

Engaged in all phases of the sales lifecycle including: identifying and developing leads; meeting with clients; developing value propositions; financial deal structuring; contract negotiation and closing.

Senior Area Sales Manager - AIMBRIDGE HOSPITALITY - New York City, NY

(2014-11 - 2023-05)

The global leader in hotel and resort management and world's largest third-party operator of 1,500 branded and independent properties. Served in multi-functional capacity for multiple properties; provided leadership for a portfolio of seven (7) Marriott branded hotels (Courtyard by Marriott New York Manhattan / Central Park, Residence Inn by Marriott New York Manhattan / Central Park, Courtyard by Marriott New York Manhattan / Times Square, Residence Inn by Marriott New York Manhattan / Times Square, Courtyard by Marriott Long Island City / Manhattan View, Courtyard by Marriott JFK Airport and Residence Inn Philadelphia Center City) with an annual budget of over $20M and full ownership of total account management and prioritization of strategic initiatives.

• Conducted impact analysis and level of effort assessments to prioritize and set monthly work schedule for production support teams and vendors.
• Secured local corporate clients, as well as cultivated, grew national / global accounts for the properties, as well as project business.
• Managed resource assignment to successfully meet business demands to achieve the hotel's revenue and market share goals.
• Created and implemented sales plans to drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
• Monitored and evaluated trends within market segment: maintained strong visibility in local community and with industry organizations.
• Developed metrics to track and monitor clients' production toward attainment of assigned goals tied to the overall performance of the hotel.
• Produced monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinated activities to increase revenue and market share and monitored performance to ensure actual sales met or exceeded established revenue plan.
• Collaborated with other members of the team to define and execute sales strategies and tactics to increase new and existing revenues.

Area Director of Business Travel - HIGHGATE HOTELS - New York City, NY

(2013-04 - 2014-11)

Highgate has been the premier investment and operating partner of hospitality assets, with a diverse portfolio of hotels across North America, the Caribbean, Latin America and Europe. Served in multi-functional capacity for multi-properties including Park Lane Hotel, New York City, New York – Preferred Hotel Group, Boston Park Plaza Hotel, Boston, MA – Preferred Hotel Group, Park Central Hotel, New York City, NY, WestHouse Hotel New York, New York City, NY – small luxury hotels; offered leadership for the portfolio with an annual budget of over $7.4M for business travel; prioritized planning of strategic initiatives.

• Evaluated existing local client base, created and cultivated relationships with local businesses, national / global accounts.
• Contributed, as part of original team, the successful marketing and sales launch of new small luxury hotel (WestHouse Hotel New York).
• Focused on growing local client base as well as strengthening hotels partnership with PHG, Preferred Hotel Group.
• Targeted the legal, financial, computer, technology, software, real estate, and consulting market segments for the properties such as Deloitte, IBM, Accenture, L'Brands, KPMG, Microsoft, UBS, Barclays, etc.
• Attended sales presentations and trade shows, and corporate call center visits.

Business Travel Sales Manager - STARWOOD HOTELS AND RESORTS - New York City, NY

(2011-06 - 2013-04)

Starwood Hotels and Resorts Worldwide, Inc. was one of the largest companies that owned, operated, franchised and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016.

• Developed and managed large corporate client base, equal to $2.8M in revenue; responsible for the management, execution and continued development of the hotel's consortia and business travel markets.
• Managed preferred partnerships with Starwood Global Sales Force which served as a significant contributing factor in national and global sales to grow market share.
• Forecasted, prospected and closed on assigned accounts/territory to positively impact hotel revenues; conducted analysis and implemented strategies resulting in increased market share.
• Spearheaded all aspects of the business travel market segment including sales, generating new business, servicing existing business, developing and maintaining relationships and coordinating pre-arrival details with operations team.

Catering Sales Manager - The Vail Marriott Mountain Resort and Spa - Vail, CO

(2005-05 - 2008-06)

Swiss-inspired, upscale, lodge ambiance, nestled at the base of Vail Mountain in Lionshead; just steps away from Eagle-Bahn Gondola and Vail Square; the definition of legendary hospitality within a rarefied mountain refuge.

• Collaborated with customers, corporate accounts, and volunteered in local community to align customer preferences with brand needs and actively up-sold each business opportunity to maximize revenues and drive customer loyalty.
• Planned and executed fundraiser's including events of up to 1,200 people, contributing $500,000.+ in food and beverage revenue annually.
• Prepared all event documentation and coordinated with hotel departments and customers to ensure consistent, high-level service throughout pre-event, event, and post-event phases of hotel events.

Bachelor of Hotel Management and Administration - Hotel Management and Administration - Villingen-Schwenningen and Freiburg Hotel Industry School