Matthew Moore

Principal Salesforce Consultant and Solution Architect with 5+ years of dedicated Salesforce consulting experience and 13+ years of enterprise technology experience across 2 companies. Strong background in Sales Cloud, Service Cloud, Salesforce administration, declarative development, solution architecture, business analysis, and enterprise CRM implementation. Experienced across 100+ client engagements and 100+ business automations, delivering scalable technology solutions that improve business processes, data quality, and operational efficiency.

Skilled in strategic consulting, stakeholder management, Flow automation, data modeling, Agile delivery, product planning, and organizational change management. Combines technical expertise with an MBA, enterprise project leadership, and a practical approach to aligning technology investments with business goals.

Principal Consultant at Fast Slow Motion (2026-05 – Present)

• Lead enterprise Salesforce consulting engagements, drawing on experience across 100+ client engagements to align CRM strategy, solution architecture, and business transformation with organizational goals.
• Serve as a trusted technology advisor, helping business leaders evaluate Salesforce capabilities, automation opportunities, and enterprise technology investments to support sustainable growth.
• Oversee Salesforce implementation and solution delivery, guiding technical architecture, business requirements, project priorities, and cross-functional collaboration across client engagements.
• Direct Sales Cloud, Service Cloud, and custom application strategies, applying declarative development, Flow automation, and data modeling to complex business requirements.
• Manage client relationships and consulting priorities, balancing solution quality, delivery expectations, implementation risks, and long-term technology objectives.
• Lead executive workshops and strategic planning discussions, translating business challenges into solution roadmaps, functional requirements, and scalable CRM improvements.
• Advise on AI-assisted workflows, business process automation, and platform optimization, building on extensive experience with 100+ Salesforce automations.
• Mentor Salesforce consultants and technical teams, strengthening solution architecture, Agile delivery, stakeholder communication, and change management practices.

Senior Consultant at Fast Slow Motion (2023-06 – 2026-05)

• Architected Salesforce CRM solutions across 100+ client engagements, supporting Sales Cloud, Service Cloud, and custom applications in diverse business environments.
• Designed 100+ automated business processes using Flow Builder, Screen Flows, Record-Triggered Flows, and approval workflows to improve operational efficiency.
• Developed custom Salesforce applications using complex data models, object relationships, validation rules, formula fields, and Lightning App Builder.
• Delivered healthcare credentialing solutions supporting provider relationships, license management, multi-year compliance tracking, and automated approval processes.
• Configured Lightning experiences, Dynamic Forms, and Salesforce security controls, improving application usability, data integrity, and role-based access management.
• Managed end-to-end Salesforce implementation activities, coordinating solution design, data migration planning, functional testing, UAT, deployment, and production readiness.
• Mentored junior consultants in declarative development, Flow automation, solution architecture, and Agile delivery, strengthening technical quality and client collaboration.

Salesforce Consultant at Fast Slow Motion (2022-05 – 2023-06)

• Configured Salesforce CRM applications using custom objects, fields, page layouts, record types, and validation rules to support client business processes.
• Developed declarative automations using Flow Builder, Screen Flows, Record-Triggered Flows, and approval processes to improve workflow consistency.
• Gathered business requirements and supported process analysis, functional documentation, solution design, and client discovery activities.
• Supported Sales Cloud and Service Cloud implementations, aligning CRM configurations, application functionality, and business workflows with client requirements.
• Developed Salesforce data models using object relationships, formula fields, and validation logic to maintain accurate and reliable business information.
• Assisted with data migration and integration planning, including field mapping, record validation, data quality reviews, and implementation dependencies.
• Participated in functional testing, configuration reviews, UAT support, and deployment preparation to deliver reliable Salesforce solutions.
• Collaborated with senior consultants on CRM enhancements, automation improvements, reporting, documentation, and user training to strengthen application adoption.

Auditor at Eastman (2015-05 – 2020-08)

• Conducted internal IT audits to evaluate technology controls, governance practices, corporate policy compliance, and operational risk management across enterprise systems.
• Reviewed business applications and IT processes, identifying control weaknesses, process gaps, and opportunities for operational improvement.
• Evaluated system access practices, data management procedures, and technology governance to support reliable and compliant business operations.
• Supported business process audits, providing technical insight into enterprise applications, operational controls, and technology-related risks.
• Analyzed IT workflows and business processes, helping audit teams understand system dependencies and opportunities to improve internal controls.
• Documented audit observations and recommendations, communicating technology concerns, compliance requirements, and process improvement opportunities to relevant stakeholders.
• Collaborated with internal auditors and business teams to review application controls, governance procedures, and organizational technology practices.
• Applied enterprise systems knowledge and business analysis experience to strengthen IT governance, risk assessment, and operational control evaluation.

Project Manager at Eastman (2020-08 – 2022-04)

• Led an enterprise Salesforce Service Cloud implementation supporting 2,000+ users across 6 business functions, coordinating business requirements and technical delivery.
• Designed Salesforce security configurations for 300+ users using profiles, permission sets, sharing rules, and role-based access controls.
• Developed Salesforce Reports and Dashboards for 250+ business leaders, improving operational visibility, performance reporting, and decision-making.
• Managed enterprise technology projects, overseeing solution planning, project scope, budgets, schedules, resources, and cross-functional stakeholder communication.
• Collaborated with business and technical teams to improve CRM functionality, service workflows, requirements management, and enterprise application implementations.
• Served as an Agile and Scrum Coach, supporting iterative delivery, team collaboration, change management, and successful technology adoption.

Business Analyst at Eastman (2013-07 – 2016-03)

• Supported Microsoft Dynamics CRM administration, assisting with customer data management, application functionality, and daily user support.
• Gathered business requirements and reviewed existing workflows to identify process improvements, system enhancements, and operational needs.
• Prepared SQL queries and business reports using SQL Server Management Studio and SQLite to support operational analysis.
• Assisted with Warehouse Management System implementations, supporting inventory processes, system configuration, and warehouse operations.
• Developed VB.NET applications to simplify routine business activities and support process automation and internal system improvements.
• Provided CRM and WMS user training, resolving application issues and collaborating with technical teams to improve business workflows.

Master of Business Administration (MBA) – UNC Kenan-Flagler Business School (2021-08 – 2023-09)

Bachelor in Business Analytics – Old Dominion University (2009-08 – 2013-06)

Bachelor in Information Technology – Strome College of Business (2009-08 – 2013-06)