Melanie Wallace

Healthcare sales and business development professional with 10+ years of experience building provider relationships, driving territory growth, and influencing healthcare decision-makers. Proven success across pharmaceutical sales, hospice business development, healthcare marketing, and practice operations. Skilled in consultative selling, account management, clinical presentations, referral development, strategic territory planning, and cross-functional collaboration.

Known for building trusted relationships with physicians, healthcare organizations, and community partners while consistently pursuing growth opportunities and delivering value to patients and providers.

Account Executive at St. Mary’s Hospice (2025-10 – Present)

• Develop and manage relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare referral partners to grow hospice census and strengthen referral pipelines.
• Conduct consultative outreach with healthcare professionals and decision-makers, identifying patient needs and educating referral sources on hospice services and appropriate eligibility.
• Build and execute territory business plans focused on account growth, referral development, community presence, and achievement of sales and census goals.
• Collaborate with clinical and operations teams to support a seamless referral experience and maintain strong relationships with patients, families, and referral partners.
• Identify new business opportunities through strategic prospecting, networking, facility visits, presentations, and community engagement.

Pharmaceutical Sales Representative (Contract via Syneos Health to GSK) at GSK (2024-12 – 2025-09)

• Executed territory business plans and strategically targeting high-value prescribers and healthcare accounts.
• Delivered persuasive clinical and product presentations to physicians, nurses, and pharmacy staff to increase awareness, support appropriate product utilization, and drive territory performance.
• Analyzed local market trends, account dynamics, and prescribing opportunities to identify growth opportunities and tailor customer engagement strategies.
• Built trusted relationships with healthcare decision-makers through consistent, compliant, and consultative customer interactions.
• Partnered with peers and cross-functional brand teams to enhance customer experience, strengthen territory execution, and optimize sales outcomes.
• Maintained full compliance with corporate policies, industry standards, and applicable regulatory requirements.

Director of Marketing at Nevada Advanced Pain Specialists (2022-08 – 2024-12)

• Led healthcare marketing and business development initiatives designed to increase brand visibility, strengthen provider relationships, and generate patient and referral opportunities.
• Managed website and social media platforms while developing messaging and outreach strategies for patients and healthcare professionals.
• Planned and executed promotional events, community outreach, and tradeshows to expand referral networks and generate new business opportunities.
• Interviewed, hired, trained, and developed marketing staff to execute outreach strategies and support organizational growth.
• Partnered with clinical and operational leaders to align marketing initiatives with organizational priorities and business goals.

Director of Practice Operations at Juniper Services (2018 – 2022)

• Spearheaded the launch of four new dental offices, overseeing recruitment, onboarding, vendor coordination, and operational setup.
• Built and maintained relationships with clinicians, vendors, community partners, and other stakeholders to support practice growth and operational success.
• Implemented operational strategies that improved efficiency, patient experience, and team performance.
• Led, coached, and developed staff while fostering accountability, collaboration, and a high-performance culture.

Practice Manager at Champagne Family Dentistry (2018 – 2022)

• Directed daily operations for a 24-member team supporting care for more than 70 patients per day.
• Negotiated vendor contracts and managed supply relationships, reducing costs while maintaining quality and operational continuity.
• Developed and enforced policies supporting patient care, workplace safety, and HIPAA/OSHA compliance.
• Trained and mentored team members, strengthening retention, performance, and overall patient experience.

Dental Assistant at Champagne Family Dentistry (2013 – 2018)

• Built trusted patient relationships by explaining procedures, answering questions, and delivering compassionate care.
• Educated patients on treatment plans, preventive care, and oral health strategies.
• Supported dentists during complex procedures while maintaining efficiency, accuracy, and a high standard of patient care.
• Maintained compliance with sterilization, safety, confidentiality, and infection-control protocols.

Bachelor of Science in Community Health Science – University of Nevada, Reno (2011-12)

Associate of Applied Science in Dental Assisting – Truckee Meadows Community College (2013-06)