Mike Goin
Cybersecurity Sales Leader | Channel Strategy | MSP & Partner Revenue Growth
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About
Proven Channel Sales executive with 25+ years driving partner-led revenue growth for cybersecurity vendors, IT resellers, and SMB/SME markets. Extensive experience building and scaling partner ecosystems while aligning go-to-market strategy with execution. Recognized for developing high-performing teams and establishing strategic partnerships that deliver predictable channel revenue.
Experience
President | Fractional Sales & Marketing Executive - Prosperous Consulting Group - Minneapolis, MN
(2017-01)
Fractional sales and marketing consultancy supporting cybersecurity, SaaS, and technology firms in growth and transition stages.
- Provide fractional VP Sales, CRO, and Channel Leadership for cybersecurity vendors and managed service providers.
- Designed and executed channel strategies and partner programs that expanded market reach and drove sustained double-digit revenue growth.
- Advised executive teams on GTM strategy, sales enablement, pipeline development, and partner ecosystems for current and past clients including, FRSecure, Security Studio, CYRISMA, Policy Source, Virteva, and Goliath Cyber Security Group.
Vice President, Channel Alliances (Consulting Engagement) - Policy Source - Minneapolis, MN
(2021-01)
Policy and compliance management SaaS platform.
- Designed and executed channel marketing and alliance strategies accelerating partner engagement and pipeline growth.
- Built reseller onboarding and enablement programs improving partner retention and time‑to‑revenue.
- Advised executive leadership on alliance strategy, compliance positioning, and market differentiation to strengthen partner ecosystems and market presence.
Fractional Vice President, Sales & Marketing - Goliath Cyber Security Group
(2025-04)
Cybersecurity platform and Cyber Advisory Services firm delivering consolidated security, compliance, data protection, and AI governance solutions.
- Lead US sales focused on net new sales growth objectives.
- Built and scaled partner sales programs including reseller onboarding, enablement frameworks, executive alliance relationships, and cross-functional coordination with marketing and sales engineering.
- Implemented metrics-driven pipeline management, forecasting discipline, and partner performance tracking to drive predictable revenue growth and position Goliath as a strategic cybersecurity platform partner.
Senior Partner Channel Alliances - Gen Digital (NASDAQ: GEN) - Minneapolis, MN (Remote)
(2024-05 - 2025-04)
Global cyber safety leader behind Norton, LifeLock, Avast, and AVG.
- Led enterprise business development for identity theft protection and consumer cybersecurity programs across financial institutions and corporate partners.
- Built strategic relationships with financial organizations to enhance customer trust, data protection, and digital safety initiatives.
- Drove enterprise adoption of LifeLock and Norton programs as value‑added security benefits.
Vice President, Global Channel Alliances - CYRISMA - Pittsford, NY
(2019-01 - 2021-12)
Cybersecurity risk management platform
- Generated $1.4M in new pipeline in six months by developing and scaling global partner and strategic alliance programs.
- Drove consistent double-digit quarterly growth through targeted channel enablement and cybersecurity go-to-market initiatives.
- Established scalable partner onboarding and enablement frameworks that increased partner productivity and improved customer outcomes.
Director of Sales & Marketing - Right Networks
(2007 - 2017)
Vice President of Sales & Marketing - Sovran, Inc.
(2007 - 2017)
Director of SMB Channel (Americas & EMEA) - Webroot, Inc.
(2007 - 2017)
Sr Director Retail Americas - McAfee
(2007 - 2017)
Education
– Mt. Hood Community College
