Natalie Iacopetti

Marketing Project Manager and Creative Strategist with 7+ years of experience delivering integrated marketing strategies, project management, and brand initiatives that drive business growth. Experienced in leading cross-functional teams, improving operational efficiency, and managing high-impact campaigns from concept through execution. Recognized for building strong relationships, bringing a customer-first perspective, and transforming ideas into results.

Sport Director, Softball - College Coaches Skills Camp - Remote

(2026-01)

• Build strategic partnerships with coaches and facilities to expand event reach and identify new market opportunities.
• Plan and conduct 50–65 youth softball events annually by securing venues, coordinating logistics, and ensuring seamless operational execution from planning through event completion.

Client Success & Marketing Manager - Student Athlete NIL (SANIL) - Remote

(2024-01 - 2025-12)

• Increased collective revenue by 10%+ through strategic social media campaigns, partnership activations, promotional events, and member engagement initiatives.
• Managed marketing strategy for 20+ collegiate NIL collectives, partnering directly with athletic departments and general managers to develop customized growth and engagement plans.
• Created standardized event marketing playbooks for membership drives, golf tournaments, youth camps, donor events, and sponsorship activations, improving planning consistency across organizations.
• Developed revenue-generating marketing initiatives that enhanced NIL opportunities for thousands of student-athletes through sponsorship activations, premium digital content, fan engagement, and live experiences.
• Analyzed campaign performance and engagement metrics to optimize marketing strategies, increase membership, and improve revenue outcomes.

Marketing Project Manager - IMG Academy - Bradenton, FL

(2022-01 - 2024-12)

• Managed a portfolio of 50+ marketing projects per month, leading campaigns across athletics, education, events, sales, creative services, and digital marketing for one of the world's leading sports education brands.
• Directed end-to-end project execution, partnering with cross-functional teams, agencies, freelancers, and 25+ recurring vendors to deliver campaigns on time and within scope.
• Improved marketing operations by implementing Wrike best practices, creating a centralized Marketing Resource Hub, and developing a universal marketing calendar that streamlined workflows and increased project visibility.
• Designed and produced 150+ creative assets, including digital graphics, marketing collateral, and promotional materials - saving an estimated $15,000 by bringing creative production in-house.
• Led brand storytelling initiatives, including Hall of Fame exhibits, athlete recognition campaigns, Family Influencer Activations, and the Sport Achievements Database to strengthen athlete engagement and institutional brand identity.

Marketing Director - Estela's Fresh Mex - Iowa City, IA

(2019-01 - 2021-12)

• Served as the sole marketing lead, developing and executing the company's digital marketing strategy across social media, content creation, loyalty marketing, promotions, and community partnerships.
• Increased social media engagement by 40% and contributed to an estimated 10% increase in revenue by aligning marketing campaigns with sales promotions, CRM insights, and customer loyalty initiatives.
• Created integrated marketing campaigns around University of Iowa athletics, campus events, and seasonal promotions, including the successful Burritos After Class campaign, to increase customer traffic and sales.
• Produced marketing performance reports through Sprout Social, providing leadership with campaign insights and recommendations for future growth.
• Founded and oversaw a 20+ member Student Marketing Team, mentoring students in content creation, event marketing, photography, and local business partnerships.

Marketing & Operations Coordinator - EXACT Sports - Chicago, IL

(2019-06 - 2019-08)

• Increased social media engagement by 45% by developing data-driven content strategies, analyzing performance metrics, and creating visual content that promoted camps, athlete success stories, and recruiting opportunities.
• Developed and presented a business case for a new operational role and supporting workflows, using marketing analytics, operational insights, and process recommendations that earned the Intern of the Summer Award.
• Coordinated end-to-end event operations for youth sports camps serving 400+ athletes per event, managing travel and lodging logistics, event schedules, equipment distribution, athlete check-in, and on-site support to ensure a seamless participant experience.
• Planned and executed operational logistics for multiple summer camps, overseeing inventory management, equipment ordering, packing, shipping, vendor coordination, and event setup to support successful camp delivery.

Founder | Marketing, Photography & Videography - Natalie Iacopetti Photography - Tampa, FL

(2020-01)

• Operate a creative marketing business, overseeing branding, budgeting, contracts, and customer experience.
• Produce photography, video, and digital marketing campaigns for brands, athletes, events, and businesses to grow brand awareness and generate new clients.

Sports Information Director, Athletic Communications - University of Iowa - Iowa City, IA

(2019-01 - 2021-12)

• Served as the primary communications contact for 4 Division I athletic programs, managing media relations, game-day communications, and event operations.
• Produced press releases, feature stories, and digital content distributed across the university, conference, local media, and social platforms.

Game Day Media Correspondent - University of Iowa Football - Iowa City, IA

(2018-01 - 2020-12)

• Captured and published real-time game-day photo and video content to increase fan engagement and showcase behind-the-scenes experiences.
• Created the first Instagram Story campaign highlighting the Kid Captain program, expanding digital visibility and audience engagement.

Sports Reporter - The Daily Iowan TV - Iowa City, IA

(2017-01 - 2019-12)

• Produced multimedia sports coverage through live reporting, video production, and post-game interviews covering NCAA Division I athletics.

Bachelor of Science - Sport & Recreation Management - University of Iowa (2021-05)