Randy Richter

Exceptional dealerships aren't built by accident. They're built by people—from the inside out. The dealerships that consistently outperform understand their market better than anyone else, build systems that people believe in, develop managers who buy into the processes, and create a culture where everyone takes ownership of the dealership.

Whether serving as a General Manager, leading pre-owned operations across five franchise dealerships, or operating my own dealership, I have approached every opportunity the same way: understand the market, build systems that people believe in, develop managers who buy into the processes, and create an ownership experience that earns a customer's trust long before the sale is made. The role of a General Manager is to build an organization capable of making the right decisions every day because the people, the processes, and the culture are working together.

Dealer Principal at Barron's Auto Warehouse (2017-01 – Present)

Own and operate an independent dealership with full responsibility for every aspect of the business, including market analysis, inventory acquisition, appraisal strategy, pricing, merchandising, retail and wholesale operations, financial performance, regulatory compliance, and customer satisfaction. Operating as a Dealer Principal has reinforced the importance of disciplined decision-making, financial accountability, and adapting quickly to changing market conditions.

Pre-Owned Director at Northridge Toyota (2016-01 – 2017-12)

Directed all pre-owned operations, including inventory acquisition, appraisal strategy, pricing, merchandising, reconditioning, advertising, and inventory management. Applied disciplined market analysis and operating systems to improve inventory quality, profitability, and inventory turn.

Pre-Owned Director at Kemp Ford (2012-01 – 2016-12)

Led pre-owned operations by implementing disciplined inventory acquisition, market-based pricing, operational accountability, and consistent merchandising standards. Focused on building operating systems that improved inventory performance, profitability, and organizational consistency.

Pre-Owned Director at Cerritos Nissan (2011-01 – 2012-12)

Directed inventory acquisition, appraisal, pricing, merchandising, reconditioning, and wholesale operations while establishing disciplined operating systems that improved inventory management and financial performance.

General Manager at West Covina Toyota & Scion (2009-01 – 2011-12)

Assumed full operational responsibility for dealership performance, profitability, and company-wide culture. Rebuilt the management team by aligning department managers around a common operating philosophy, strengthening accountability across the dealership, and making difficult leadership decisions when necessary to ensure the organization moved forward together.

• Restored the dealership to profitability within eight months.
• Increased dealership profitability by nearly 150%.
• Increased service absorption by 20%.
• Built alignment among sales, finance, and fixed operations by earning the buy-in of department leadership around disciplined operating systems and accountability.
• Reorganized service department leadership to support the dealership's long-term operational objectives.

Group Pre-Owned Director at Sage Automotive Group (1991-01 – 2009-12)

Served as the executive responsible for developing and leading pre-owned operations across five franchise dealerships (Universal City Nissan, Glendale Nissan, Glendale Infiniti, North Hollywood Hyundai, Valencia Mercedes-Benz). Success depended on earning the confidence and buy-in of each General Manager by demonstrating that disciplined operating systems, market-driven inventory strategies, and consistent execution produced measurable results. As trust grew, so did the willingness to adopt those operating systems, creating greater operational consistency, profitability, and organizational accountability across the group.

• Directed more than $250 million in annual pre-owned sales across five franchise dealerships.
• Increased Universal City Nissan monthly retail volume from approximately 100 to more than 500 vehicles.
• Personally assembled the opening pre-owned inventory for Valencia Mercedes-Benz.
• Designed and implemented a centralized Reconditioning & Pre-Delivery Inspection Center.
• Created an in-house wholesale operation averaging 350 vehicles per month.
• Recognized as one of Nissan's Top 10 Certified Pre-Owned Dealers nationwide.

NADA General Dealership Management Program, Mclain VA.