Dr. Darius McDougle

Welcome to my profile. I’m a future-facing, data-driven marketing firestarter who builds growth engines that scale. Over 20+ years leading cross-functional teams, I’ve delivered $2.2B+ in revenue impact by turning AI, ABM, and performance marketing into a predictable pipeline across Legal & Legal Tech, Healthcare/Digital Health, SaaS, PropTech, Web3, Sustainability/Energy, Fintech/Financial Services, Insurance, Travel/Hospitality, and Media/Publishing.

My approach starts with category clarity and ICP focus, then moves fast from strategy to execution. In Legal/PI, I modernized brand and demand for a myriad of organizations— noted wins with generating qualified leads up 500% in 90 days, website conversion up 220%, CPL down from $1,210 to $187, CAC down 47%, and MQL→SQL up 68%. Across networks like Pound Pain Technology, 411-PAIN, and 833-GOT-PAIN, campaigns produced +900–1,200% spikes in qualified case leads, unlocking millions in recoverable case value within 24 months.

I have a talent for creating compelling narratives and organizational messaging that increase brand awareness, lift consumer traffic, and drive bottom-funnel conversions. I am also noted as a change agent, navigating through all levels of an organization to secure commitment for transformation initiatives.

I know I am only as good as the teams I lead, so I take time to develop, coach, and mentor each team member for growth and success. As a result, I can create a cohesive environment with high levels of engagement and performance.

How I deliver: strategy to scale—Strategic Planning &

• Execution, Marketing Transformation, Category Design, ABM, Demand Gen, Product &

• Performance Marketing, Omnichannel &

• Cross-Platform, Programmatic, SEO/SEM, Paid Social, Content &

• Email/CRO—stitched to RevOps (Salesforce, HubSpot, Marketo), Marketing Automation, and AI/ML model development (predictive scoring, creative/bid optimization, LTV/CAC forecasting) with Data Analytics &

• Actionable Insights and multi-touch attribution.

Thought

Leadership, Omnichannel Marketing Campaigns, Digital Marketing, Social Media Marketing, Brand Awareness & Management, Strategic Alliances / Partnerships, Account Based Marketing, AI & Machine Learning Model Development, Data Analytics & Actionable Insights, Marketing Automation, Stakeholder Relationship Management, Process Methodologies, Programmatic Marketing, Product/Performance Marketing, Cross-Platform Marketing, Staff Development & Leadership.

I can be reached at Darius@DariusMcDougle.com via email. Thank you for your time; I look forward to connecting with you soon.

GOLDLAW - Personal Injury Lawyers, West Palm Beach, FL 2024 – Present

Chief Marketing Officer (CMO)

Spearheading all marketing, business development, advertising, community engagement, and strategic partnerships for a high-performance personal injury law firm serving Palm Beach and Martin Counties. Tasked with modernizing the brand, driving lead generation, and expanding market share through advanced marketing strategy, innovation, and outreach.

• Scaled qualified lead generation by 500% in the first 90 days through data-informed channel prioritization, media optimization, and local market penetration strategies.
• Revamped the firm's brand identity across digital and physical platforms, leading to a 3x increase in local brand recall and a 220% improvement in website conversion rates.
• Introduced data-centric CRM, intake optimization, and attribution models that reduced client acquisition costs by 47%.
• Reduced average cost-per-lead (CPL) from $1,210 to $187 by implementing high-performing landing pages, hyper-localized targeting, and referral partner optimization.
• Improved MQL-to-SQL conversion rates by 68% through CRM automations, lead scoring refinement, and targeted email nurture flows.

Chief Marketing Officer (CMO)

Leading a team of 50 SaaS professionals in marketing, analytics, AI, data engineering, seo, mobile, social media, content, and automation. Created a cohesive environment, leading to increased employee retention rates, satisfaction, and productivity, scaling revenue increase QoQ.

• Built marketing growth-based platforms that scaled infrastructure from $20MM to $800MM+/year in the first six months. 
• Orchestrated data-driven marketing strategies, resulting in a 900% increase in MQL generation. 
• Implemented advanced analytics and machine learning models to optimize marketing spend by 73%.
• Utilized data insights to improve targeting accuracy and boost campaign conversion rates by 51%. 
• Pioneered the adoption of agile marketing methodologies, leading to a 37% reduction in time-to-market.

Vice President of Performance Marketing

Delivered excellent outcomes, leading 35 professional team members in the development and delivery of integrated business intelligence solutions, resulting in $487MM in additional revenue. Led revenue growth strategies for 850+ clients within the sustainability industries. Incorporated data-driven architecture to build out Antenna’s technology & solutions division.

• Implemented omnichannel, full-funnel marketing campaigns for Google, Samsung, and Brainsway.
• Developed marketing thought-leadership initiatives that led to partnerships with Meta. 
• Drove a 130% increase in online visibility and 225% higher conversion rates through holistic digital marketing strategies.
• Led growth marketing initiatives, resulting in achieving several national marketing awards for the agency.

Vice President of Marketing

Led 25 digital marketers in growing revenue through paid social & paid search campaigns combined with retargeting, email, text, seo, eddm, and AI lead generation funnels. Utilized paid social media platforms, including Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter.

• Achieved 207% return on investment (ROI) by developing and integrating targeted lead generation programs.
• Implemented marketing AI platforms that drove a 320% increase in operational efficiency and a 115% reduction in costs.
• Enhanced marketing performance to achieve a 350% increase for partners Humana, AIG, and Aetna.

Executive Director of Marketing & Operations

Propelled forward progress for start-up company growth and brand development, leading a team of 15 in mastering inbound marketing through HubSpot, Zapier, Adroll, ClickFunnels, and Pardot. Created a sales enablement library and launched significant events. Developed and executed a strategy for senior leadership and delivered in-depth analysis of business opportunities.

• Increased lead generation by more than 527% by Q3 of the first year. 
• Fostered cross-functional collaboration, enhancing workflow efficiency by 230% and reducing time-to-market by 25%.
• Partnered with The Hyatt & Seminole Hard Rock to create 30% growth for the core business. 

Senior Director of Marketing & Operations

Orchestrated all facets of daily operations for on & offline marketing departments and business development teams, implementing cutting-edge marketing techniques, using tools such as GrowSocial, PolyMail & Wordstream, to enhance campaign performance for an extensive client network in multiple business verticals.

• Developed digital distribution programs, resulting in 246% growth in Q1 sales. 
• Devised tactical marketing strategies for Email, SEO, SEM, Social Media, and PR. ​​
• Managed campaigns for online curriculum space, resulting in a 135% uptick in program enrollment.

Sr. Director of Marketing & Design, Red Life Marketing, Miami, FL

Sr. Web Graphic Designer/Online Marketing Specialist, Palm Beach Post, West Palm Beach, FL

Brand Marketing & Digital Design Coordinator, ICC Energy, Dallas, TX

• Doctorate of Global Marketing & Business, Global Oved Dei Seminary University (GODSU), Miramar, FL
• Master of Business Administration (MBA), Marketing, Purdue University, West Lafayette, IN – Dean’s List
• Bachelor of Science, Marketing & Computer Graphic Technology – Minor, Psychology & IT, Purdue University, West Lafayette, IN
• Digital Marketing Certification – Harvard University
• AI and ML Business Growth Certification – MIT Certification