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Richard Lathrum

Richard Lathrum

Sales and Operations Leader

Talent
Des MoinesMember since October 2, 2026
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About

Responsible for day to day operations of 4 business units and their profitability. Led coaching and development for 43 FTE Responsible for drafting and executing 20% growth plan YOY

Experience

Manager of Operations at Sustainable Sites Snow and Maintenance (2025-09 – Present)

  • Responsible for day to day operations of 4 business units and their profitability.
  • Led coaching and development for 43 FTE
  • Responsible for drafting and executing 20% growth plan YOY
  • Exceeded growth margin with increased external pressure
  • Created internal processes for performance, coaching, documentation and achievements

Regional Manager Operations at Thrasher Foundation Repair (2023-07 – 2025-09)

  • Owned multi-location operational performance across sales, service, installation, and customer experience, driving alignment to revenue, profitability, and service objectives.
  • Led annual business planning, forecasting, budgeting, and performance management across three locations representing $33M in annual revenue.
  • Developed department and location leaders through structured coaching, succession planning, performance management, and leadership development.
  • Analyzed financial and operational performance to identify opportunities for expense management, productivity improvement, and profitable growth.

Sales and Service Manager at Thrasher Foundation Repair (2020-12 – 2023-07)

  • Lead sales operations and installations for 30 employees with monthly targets over 2 million/month
  • Exceed customer satisfaction scores to create positive brand awareness and marketing content
  • Implemented new hire core process training to create efficiencies leading to quicker business ROI
  • Hire and retain talent with focus on culture and retention growth
  • Sales team mentoring to maximize out of scope opportunities and real-world application from sale to installation
  • Lead weekly supply chain and vendor management meeting reviewing lead trend, product volume and proper inventory to ensure efficiency at installation
  • Responsible to develop and lead weekly training, business reviews and project review
  • Drive accountability of results through 1-1, live sales call QA, action planning and growth and development plans
  • Partner across channel functions to deliver seamless end result to the customer
  • Invest in personnel development leading to long term sustainability and career growth for front line employees

Business Development Manager at Oasis a Paychex Company (2020-03 – 2020-12)

  • Target small and medium size employers for benefits and HR administration
  • Create business relationships through virtual networking events and day to day prospecting
  • Work with business owners to create world class benefits packages within budget constraints
  • Review and compare future business planning and create actionable outline for growth

Nationwide Direct Sales Supervisor at Nationwide Insurance (2014-02 – 2020-03)

  • Manage day to day operations of Direct Sales Team responsible for 6 million Net DWP in 2019
  • Leader of NSS Growth Vertical, implementing sales techniques and processes to maximize marketing spend
  • 2017, 2018 NSS All-Star recipient, recognized as top direct sales supervisor in Des Moines campus
  • Responsible for quarterly budgeting and business planning focusing on sales targets and profitability
  • Selected as leader for increased span of control team consisting of 22 agents
  • Develop field sales leaders on product suite and target markets
  • Facilitated strong team engagement through open relationships, direct interaction and instant recognition
  • Utilized needs-based coaching through CRM reporting and 1 to 1 coaching focused on profitable business
  • Selected as site lead for Customer Advocacy and Corporate Escalations
  • Responsible for hiring new associates, with key initiatives of talent retention and cultural fit

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