Sally Shahin

Marketing leader and former Marketing Director with 10+ years building brands and driving growth through integrated brand, creative, content, and paid + owned social strategy. Stepped into a hands-on insurance marketing role to build deep category expertise across a 50+ carrier ecosystem (including GEICO, Travelers, and Utica National). Proven at leading in-house teams and external creative and media agency partners, translating business objectives into brand-consistent campaigns, and pairing strong creative sensibility with data-driven measurement.

M.S. in Artificial Intelligence in Business; applies AI to modernize marketing workflows, content production, and performance.

Marketing Manager - COLSTAN & ASSOCIATES - New York, NY

(2025-04)

• Lead brand, content, and paid + owned social strategy for a multi-state insurance agency; manage 1 in-house direct report and 3 external agency partners (creative/marketing + PR), setting briefs, timelines, and performance KPIs.
• Direct marketing across a 50+ carrier network (including GEICO, Travelers, and Utica National) for an agency writing ~$6.6M in premium across 500+ active policies, maintaining brand consistency and supporting producer growth.
• Built the agency's digital presence from a near-zero baseline: grew the website to 12,200+ visitors (+76%) and 26,000+ pageviews (+101%) with 8,700+ new users through content and SEO.
• Expanded organic search visibility to 76,700+ impressions and 398 organic clicks (+871% vs. prior period) via on-site SEO and content optimization.
• Scaled organic social from the ground up across Instagram, Facebook, and LinkedIn — 100K+ content views, 11.7K Instagram reach, 7,600+ combined content interactions, and 15,000+ LinkedIn impressions — establishing consistent brand presence across the carrier ecosystem.

Marketing Director - LUVENTE - New York, NY

(2022-03 - 2024-07)

• Built and led a blended team of ~15 across an in-house New York team, a remote India production hub (web, SEO, and retouching), and external freelancers, PR agencies, and media/magazine partners — owning brand, creative, and content production end to end.
• Directed video and OTT/YouTube creative from brief through delivery (concepting, creative direction, shoot coordination, and post-production), ensuring brand consistency across paid and owned channels.
• Led strategic transformation from B2B to omnichannel — developing the strategy, redesigning the website, and coordinating photoshoots and catalog creation — driving +55% online sales and improved brand visibility.
• Managed a $400K annual marketing budget, improving efficiency and reducing overall marketing costs by 15%.
• Increased social engagement +45% within six months through targeted content strategy and A/B testing (Facebook, Instagram, Pinterest); grew sales +20% YoY by optimizing PPC and strengthening SEO.

Head of Marketing - CUSTOM DESIGN GALLERY - New York, NY

(2024-07)

• Own marketing strategy for a fine-art gallery, driving +30% qualified leads and +25% ROI through optimized digital campaigns.
• Grew brand awareness +40% through artist collaborations and experiential activations; achieved +20% customer growth and +35% website traffic via content marketing, Google Ads, Meta Ads, and SEO.

Founder - AUTHENTIC DIGITAL SOLUTIONS - New York, NY

(2024-07)

• Founded and operate a digital marketing agency delivering cross-channel strategy, influencer partnerships, and brand storytelling for clients across jewelry, beauty, interior design, luxury, and fashion.
• Deploy AI across the content pipeline — UGC-style creative, AI-generated product shoots, and AI avatar/voice cloning — and build client websites and landing pages with Claude Code, accelerating turnaround and reducing production costs.
• Developed the "1% Growth Engine," a proprietary content and automation system designed to compound organic reach and engagement across client channels.

Senior Social Media Strategist - GABRIEL & CO. - New York, NY

(2021-04 - 2022-01)

• Developed and managed an influencer strategy with 800+ influencers, increasing brand awareness +40% and social followers +25%.
• Owned social strategy end to end (goal setting, budgeting, creative, content calendars, community management), driving +35% engagement; improved Klaviyo email performance (+20% opens, +15% CTR) through A/B testing.

Senior Consumer Experience & Social Media Strategist - Michelle's Maccs

Marketing & Communications Manager - Media X Women

Project Manager - The New School University (School of Media Studies)

Digital Marketing Associate - Makmi Group

Senior Social Media & Content Specialist - PlantB

Ph.D. - Leadership (Marketing & AI emphasis) - University of the Cumberlands

M.S. - Artificial Intelligence in Business - University of the Cumberlands (2025)

M.S. - Media Management - The New School University (2020)

B.B.A. - Business Administration - Misr International University (2016)