Sammy Derzavich

Marketing and pay media consultant for the hispanic community in the USA.

Bilingual sales and marketing executive with 30+ years of experience leading high-performance teams across media, advertising, CPG, and cross-border markets. Proven track record in business development, key account management, and integrated marketing strategies for major brands in the U.S. and Mexico.

Extensive background in digital media, OTT, out-of-home, retail activation, and Hispanic market strategy. Experienced in managing large commercial teams, negotiating multimillion-dollar deals, and building long-term B2B relationships with agencies, retailers, and enterprise clients.

Strategic thinker with strong operational discipline, high emotional intelligence, and a leadership style focused on accountability, growth, and results. Passionate about connecting brands with consumers through data-driven, culturally relevant marketing solutions that drive measurable impact.

Vice President of Sales, iKahan Media (2023–Present)

CEO, Made Media (2018–2023)

Director of Sales & Commercial Strategy, TelevisaUnivision (1999–2018)

Educated at leading business universities in Mexico, with advanced negotiation training from Harvard Business School. Strong foundation in strategic leadership, marketing, and commercial management.

Experienced in driving digital transformation and continuously updating my expertise through executive programs in Artificial Intelligence and data-driven business strategy.