Scott Vanderbilt
Wine Career Transition
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About
A senior market research professional with over fifteen years of professional experience in research methodology and statistical analysis looking to pivot to the wine and beverage industry. Professionally I have provided consultancy services to both corporate clients and government entities, focusing on the development and application of customer insights to address business challenges. While I am early in my wine career, I have experience guiding wine tastings and sales in a DTC environment.
Experience
Tasting Room Server at Burnt Hill (2026-01 – Present)
Tasting room server at a wine venue
- Poured wine for customers and led them through the wine-making process
- Delivered the story of the farm
- Took orders and delivered food to customers
- Stocked tasting room with wine bottles
- Cleaned and maintained tasting room for guests
- Opened and closed tasting room
Tasting Room Associate at Capstone Vineyards (2025-08 – 2026-01)
Tasting room associate at a vineyard
- Poured wine for customers and led them through the wine-making process
- Delivered the story of the vineyard to guests
- Took orders and delivered food to customers
- Stocked tasting room with wine bottles
- Cleaned and maintained tasting room for guests
- Opened and closed tasting room
Research/Survey Methodologist at Vanderbilt Consulting (2002-11 – Present)
Consulting on research methodology and statistical analysis for various clients
- Consulting on research AI methodology for start-up company
- Conducted concept tests for CPG companies and compared results to the BASES database to determine market viability
- Led nationwide survey operations for a non-profit media company, focusing on membership and digital offerings
- Instituted the use of advanced statistical modeling to identify satisfaction drivers for clients, resulting in optimized products and subsequent messaging
- Instituted survey templates for military installations across the globe
- Conducted user testing for a large media company, identifying key insights about the functionality and viability of new digital products
- Produced ~$1M in cost savings for the military by conducting research experiments on training materials
Assistant Manager, Enterprise Data & Analytics at Navy Federal Credit Union (2023-03 – 2025-04)
Led strategic intelligence team and data analytics initiatives
- Directed a strategic intelligence team in delivering actionable insights on competitive positioning and member sentiment
- Authored a flagship executive satisfaction report integrating 12 unique data streams, shaping quarterly leadership strategy
- Engineered a suite of Power BI dashboards that unified disparate datasets using SQL and Python to manage data from the Data Lake, cutting analyst workload by 30% and enhancing decision-making agility
VP Market Research (Contract) at Kelbree Consulting (2022-05 – 2023-03)
Contract VP overseeing executive strategy and market research division
- Spearheaded executive strategy development by conducting one-on-one consultations with over 50 CEOs, translating qualitative insights into data-backed best practices
- Synthesized cross-disciplinary research in business psychology and executive coaching into a proprietary framework for client transformation
- Oversaw a multi-channel market research division, crafting high-impact content and campaigns that increased client engagement by 40%
Senior Researcher III at Fors Marsh (2019-02 – 2021-12)
Led research projects with federal health agencies and military campaigns
- Directed multiple research projects with the CDC and NIH around health practices and behavior for Department of health and Human Services (HHS)
- Orchestrated weekly reporting for the HHS COVID-19 campaign, driving public health messaging strategy across multiple media platforms
- Led mixed-method evaluations of military advertising campaigns, integrating psychometric analysis and field research to optimize recruitment ROI and provide data-driven stories to key decision-makers
- Designed and implemented a youth segmentation model that reduced misdirected ad spend by 30%
- Supervised and mentored a cross-functional team in delivering time-sensitive, policy-relevant insights under tight federal deadlines
Director, Swarm Insight at Unanimous AI (2017-10 – 2018-10)
Built and scaled research innovation hub with AI-driven methodologies
- Built and scaled a research innovation hub, pioneering hybrid methodologies blending AI and human insight
- Reduced institutional client research spend by $25K on average through next-gen data collection techniques
- Validated AI-driven forecasting tools via applied qualitative studies and scenario testing
- Advanced the field of conjoint analysis by designing adaptive models tailored for real-time decision contexts
Senior Customer Insights Consultant at CFI Group (2015-03 – 2017-03)
Facilitated stakeholder research and delivered strategic insights
- Facilitated immersive stakeholder research at VA hospitals nationwide, capturing high-resolution data on service experiences
- Delivered rapid turnaround reports and strategic recommendations, earning praise from federal leadership
- Introduced natural language processing (NLP) techniques to extract actionable themes from open-ended survey feedback
Education
Master of Arts in Mass Communication – University of Florida (1999-05)
Bachelor of Arts in American Studies – University of Florida (1995-05)
WSET Level 2 &3 Attained
