Shane Conrad

Dynamic and results-driven outdoor industry sales executive with extensive experience leading national sales growth, developing distribution channels, managing independent rep groups, and building strategic partnerships across the fishing, hunting, sporting goods, and outdoor industries. Proven success launching and scaling brands, driving dealer and distributor expansion, increasing revenue across multi-state territories, and managing key national accounts. Highly skilled in sales leadership, channel development, product launches, territory growth, buying group relationships, and strategic business planning.

Recognized for building strong customer partnerships, developing high-performing sales networks, and consistently exceeding growth objectives.

Director of Sales at Mercer Sport (2023-05 – 2026-05)

Lead sales strategy and business development for a growing outdoor and sporting goods brand throughout the US, Mexico, and the Caribbean. Responsible for all aspects of sales channel management, rep group leadership, distributor development, and dealer growth within the outdoor industry. Launched and grew Mercer Sport's fishing and hunting products division, expanding distribution through retailers, distributors, and independent sales representatives across 35 states while establishing the brand within the sportfishing industry.

• Manage independent rep groups across 35 states while overseeing territory performance, sales growth initiatives, and dealer development.
• Built national distribution channels and expanded brand presence within the outdoor and sporting goods markets.
• Develop strategic partnerships with distributors, dealers, buying groups, and key national accounts.
• Lead new product development initiatives and private label opportunities.
• Train and support sales representatives, dealers, and distributors on product positioning and sales strategy.
• Successfully drove triple-digit sales growth while helping establish Mercer Sport as an emerging outdoor brand.

Regional Sales Manager – East at Emerson / Cooper-Atkins (2022-08 – 2023-05)

Oversaw sales operations throughout the Eastern United States while managing rep groups, distributor relationships, and national account activity.

• Managed 11 rep groups across 27 states.
• Oversaw strategic sales initiatives and account management for major regional and national customers.
• Supported dealer development, distributor relationships, and rep training.
• Collaborated on new product development and market expansion initiatives.
• Increased territory performance through strategic account growth and sales leadership.

Account Executive at TriMark USA (2022-02 – 2022-08)

Managed sales and account development activities for large national and regional accounts throughout the United States.

• Developed and executed strategic sales plans to drive revenue growth.
• Managed key customer relationships and coordinated with internal teams to support account performance.
• Identified new business opportunities and expanded existing customer partnerships.
• Supported multi-location accounts through strategic planning and customer engagement.

Area Manager – Southeast Region at Dexter Russell Inc. (2010-01 – 2021-12)

Directed strategic sales growth throughout the Southeast region while managing distributor relationships, dealer development, national accounts, and outdoor channel expansion.

• Increased territory sales from $1.5M to $3.8M through aggressive business development and account growth.
• Played a major role in developing Dexter Outdoors by growing outdoor and fishing industry business.
• Expanded Big Rock Sports from 12 items to over 50 items and increased annual sales from $40K to more than $500K.
• Led record sales achievements in multiple years through strategic account management and customer development.
• Managed trade show participation, dealer presentations, and customer training initiatives.
• Collaborated with sales, marketing, customer service, and product development teams to maximize growth opportunities.
• Earned "Salesperson of the Year" awards in 2011 and 2016.
• Received multiple awards for new business development and territory growth.

Store Manager at New York Butcher Shoppe

Installation / Sales / Quality Control at Cabinets and Tops of the Upstate

Owner / Operator at Conrad's Seafood Market, LLC

Managed retail and wholesale seafood operations including sales, customer service, inventory management, and business operations.

Bachelor of Arts in Business Management – College of Charleston