Mary Felt

Global Brand, Content & Growth Marketing Leader with 10+ years of experience building brands and scaling integrated marketing engines across Amazon, Taco Bell, goop Kitchen, CloudKitchens, and Expedia, with experience influencing C-suite and executive stakeholders. Proven track record translating brand strategy into measurable business growth, including $50M+ in influenced revenue, +26% YoY unaided brand awareness, 2,000+ monthly organic leads, and 71:1 ROAS. Built and scaled global brand, content, D2C, and growth strategies from the ground up, including Amazon’s Rising Stars campaign and D2C brand strategy across 80+ restaurant concepts and food halls.

Cross-functional leader experienced mobilizing teams across Product, Creative, Engineering, Data Science, Research, Sales, and Operations to shape roadmaps, launch integrated initiatives, and deliver against shared business priorities. Brand builder with deep expertise across paid, owned, and earned channels, securing top-tier media coverage, activating 40+ creators with 1M+ combined followers, and developing integrated campaigns reaching millions of consumers.

Senior Brand and Content Marketing Lead, Americas at Amazon (2026 – Present)

• Created and scaled the global Amazon Ads Podcast Content Studio, producing 200+ video assets reaching 1.08M+ viewers and driving $32M in revenue.
• Led an integrated OOH + PR campaign, placing SMB brands into Prime Video-style creative across high-impact placements in NYC and LA, driving 12M impressions and $7.34 CPM.
• Led the Advertising Week New York brand strategy and activation, including a private VIP dinner at Carbone and 4 sold-out fireside chats with industry leaders, driving $51M+ influenced revenue.

Senior Brand and Content Marketing Lead, US/CAN at Amazon (2024 – 2025)

• Developed a Generative AI experimentation framework to scale creative performance, achieving 80% VCR, 1.5% CTR and 4% engagement rate across paid social, CTV, audio; ranked in the top 5% of B2B ads by System1.
• Built and scaled Rising Stars, a global 360 brand campaign launched within 2 months, driving $50M in influenced revenue and +26% YoY unaided awareness.
• Owned the $22M global brand and non-endemic budget, optimizing spend across channels for maximum ROI.

Global Marketing Lead - SEO, Content and Brand at CloudKitchens (2023 – 2024)

• Built a new Facility Finder product experience and scaled globally, accounting for 40% of all organic traffic and 53% of all Closed-Won deals.
• Launched the Enterprise brand marketing strategy, driving $1M in revenue, including new content partnerships with Taco Bell and goopKitchen.
• Created and launched a Secret Sauce video series, featuring restaurant owners sharing the recipes and stories behind their brands, influencing $3M in revenue.
• Scaled organic leads and Closed-Won deals across the Americas, generating a 167% increase in qualified leads QoQ.

Marketing Manager - Head of Content and Brand Strategy - Americas at CloudKitchens (2022 – 2023)

• Influenced over 60% of all Closed-Won deals through SEO strategy, saving over $1M per quarter by building a global restaurant brand marketing playbook.
• Scaled B2B organic and paid social content marketing strategies across Latin America, increasing organic traffic by 250% and new users by 410% in less than one year.
• Creative direction across both paid and organic channels led to a decrease in cost per lead by 23% and a decrease in cost per acquired customer by $2.5K in under two months.

Marketing Manager - Head of Content and Brand Strategy - US/CAN at CloudKitchens (2021 – 2022)

• Scaled the B2B and B2C brand and content marketing strategies for North America across all channels, increasing organic traffic by 485% and new users by 530% in one year.
• Implemented a new localized SEO strategy, launching 40+ pages that are currently ranked top 3 on Google Search, with 1,732 keywords ranked #1.
• Led D2C brand marketing strategy for 80+ food halls and ghost kitchens, driving national press features with Thrillist and Eater as well as 20+ influencers with 1M+ followers.

Associate Brand Marketing Manager at CloudKitchens (2020 – 2021)

• Scaled the CloudKitchens blog page from the ground up, including one Ultimate Guide blog that ranked in the top 3 on Google Search with 16.5K+ clicks, 772K impressions, and a 2.1% CTR. It has remained a top performer for 2 years.
• Achieved an $82K lift in revenue and +560 new leads in one week through building the CloudKitchens thought leadership Resource Hub.
• Implemented the CloudKitchens rebrand globally across all paid and organic channels.

Digital Marketing Manager at Hotel Californian (2019 – 2020)

• Managed 3+ organic social channels, email campaigns and Google and Social PPC campaigns including Michelin recommended restaurant, Blackbird, and Margerum Wine Company tasting room.
• Drove a +41% YoY increase in revenue and +27% YoY increase in bookings, with brand campaigns earning a ROAS of 12:1.
• Led a +71% increase in social media following through Instagram content strategy, event programming, and influencer marketing featuring iconic artists like NEIL FRANCES and Guy Gerber.
• Led programming, menu development, and content strategy for private VIP dinners in partnership with DAOU Vineyards and Veuve Clicquot. Created the award-winning Après Sea menu.

Market Associate at Expedia Group (2017 – 2019)

• Launched new digital marketing campaigns with internal and external stakeholders, designed email campaigns, and tracked campaign production as Merchandising Lead.
• Achieved a 71:1 ROAS by implementing the first joint media display advertising campaign with a dedicated landing page yielding 12.3M+ impressions and 5,274 clicks.
• Generated $362K+ in gross profit by creating a Summer Value Add Email Campaign and acting as Merchandising Lead.

Sales & Marketing Manager at Starwood Hotels & Resorts (2016 – 2017)

• Designed strategic marketing collateral, and increased sales in both guest rooms and meeting space based on forecasted revenue for the hotel.
• Surpassed sales targets by 20% within the first quarter of being promoted by prospecting new business and maintaining strong relationships with existing accounts to secure repeat business.
• Generated $50K in new annual revenue by closing the LA Chargers account.

MBA in Marketing – Washington State University