Tera Trihey

Strategic Senior Designer, Creative Director, and Marketer with 15+ years of experience leading brand strategy, creative direction, and consumer marketing initiatives for nationally recognized brands. Proven ability to translate business objectives, consumer insights, and market opportunities into compelling brand experiences that build brand equity, increase customer engagement, and drive business growth.

Creative Director - Dare Foods (La Panzanella, raincoast crisps, Breton, and Veggie Crisps) - REMOTE, East Coast Hours

(2010-01 - 2026-05)

Led creative strategy and execution for four North American consumer brands, including two premium deli brands, managing 50+ SKUs across brand, packaging, retail and shopper, signage and trade show, digital, social media, website, print and presentations.

• Developed integrated campaigns supporting product launches, line extensions, seasonal promotions, and retail initiatives that contributed to 8–12% year-over-year brand growth.
• Directed end-to-end brand refreshes, using consumer insights, competitive analysis, and business objectives to strengthen brand positioning, evolve visual identities, and expand retail distribution.
• Led the creative and marketing execution of a packaging transformation across 30+ SKUs, transitioning to a new substrate and print partner that generated nearly $1 million in annual cost savings while maintaining brand integrity and production continuity.
• Partnered with marketing, sales, R&D, operations, supply chain, executive leadership, and external agencies to translate business objectives into integrated marketing solutions while supporting $3–5M annual brand budgets.
• Combined hands-on, in-house creative execution with strategic oversight of agencies, photographers, and production partners to ensure consistent, high-quality brand experiences across every customer touchpoint.
• Created photography, illustration, packaging, video, and digital assets that strengthened brand storytelling across consumer, retail, trade, trade shows, and sales channels.
• Improved creative operations by streamlining project intake, briefing, review, and approval processes while incorporating AI-assisted workflows to accelerate concept development and production.
• Mentored an internal team of 5+ marketers and creative partners through collaborative leadership, constructive feedback, and a commitment to continuous improvement and creative excellence.

Graphic Design Product Manager | Customer Service and Warehouse Supervisor - The Laurel Group

(2002-01 - 2009-12)

Managed a department of 6+ design professionals while supervising customer service and warehouse teams to support efficient creative and production operations.

• Coordinated printing and production with domestic and international vendors and print partners, ensuring quality, accuracy, and timely delivery.
• Managed graphics and digital assets for Sales, Marketing, and Amazon Seller Central, ensuring consistent brand presentation and cohesive customer experiences across trade marketing and e-commerce channels.
• Implemented color management and proofing processes that improved print consistency and production quality.
• Created original illustrations and designed greeting cards, packaging, gift products, POS materials, trade show graphics, and marketing collateral.
• Developed creative materials for nonprofit and community-focused initiatives.

Creative Director - SuperGraphics, a division of GM Nameplate

(1994-01 - 2001-12)

Led teams of 10+ design and production professionals on large-format branded graphics, environments, trade shows, and experiential graphics for domestic and international projects including Fortune 500 clients.

• Managed complex projects from concept through installation, coordinating timelines, resources, vendors, and cross-functional teams while providing creative oversight and quality control to ensure brand consistency, color accuracy, and exceptional results on time and within budget.
• Developed and implemented ISO-aligned operational procedures and process documentation to improve workflow efficiency, consistency, and team performance.

Continuing Education Coursework - Interactive Media, Web Design & User Experience - Edmonds College

Associate of Applied Arts - Visual Communications - Art Institute of Seattle The Dale Carnegie Leadership Training for Managers Course - The Dale Carnegie Course