Creative Director - Dare Foods (La Panzanella, raincoast crisps, Breton, and Veggie Crisps) - REMOTE, East Coast Hours
(2010-01 - 2026-05)
Led creative strategy and execution for four North American consumer brands, including two premium deli brands, managing 50+ SKUs across brand, packaging, retail and shopper, signage and trade show, digital, social media, website, print and presentations.
- Developed integrated campaigns supporting product launches, line extensions, seasonal promotions, and retail initiatives that contributed to 8–12% year-over-year brand growth.
- Directed end-to-end brand refreshes, using consumer insights, competitive analysis, and business objectives to strengthen brand positioning, evolve visual identities, and expand retail distribution.
- Led the creative and marketing execution of a packaging transformation across 30+ SKUs, transitioning to a new substrate and print partner that generated nearly $1 million in annual cost savings while maintaining brand integrity and production continuity.
- Partnered with marketing, sales, R&D, operations, supply chain, executive leadership, and external agencies to translate business objectives into integrated marketing solutions while supporting $3–5M annual brand budgets.
- Combined hands-on, in-house creative execution with strategic oversight of agencies, photographers, and production partners to ensure consistent, high-quality brand experiences across every customer touchpoint.
- Created photography, illustration, packaging, video, and digital assets that strengthened brand storytelling across consumer, retail, trade, trade shows, and sales channels.
- Improved creative operations by streamlining project intake, briefing, review, and approval processes while incorporating AI-assisted workflows to accelerate concept development and production.
- Mentored an internal team of 5+ marketers and creative partners through collaborative leadership, constructive feedback, and a commitment to continuous improvement and creative excellence.
Graphic Design Product Manager | Customer Service and Warehouse Supervisor - The Laurel Group
(2002-01 - 2009-12)
Managed a department of 6+ design professionals while supervising customer service and warehouse teams to support efficient creative and production operations.
- Coordinated printing and production with domestic and international vendors and print partners, ensuring quality, accuracy, and timely delivery.
- Managed graphics and digital assets for Sales, Marketing, and Amazon Seller Central, ensuring consistent brand presentation and cohesive customer experiences across trade marketing and e-commerce channels.
- Implemented color management and proofing processes that improved print consistency and production quality.
- Created original illustrations and designed greeting cards, packaging, gift products, POS materials, trade show graphics, and marketing collateral.
- Developed creative materials for nonprofit and community-focused initiatives.
Creative Director - SuperGraphics, a division of GM Nameplate
(1994-01 - 2001-12)
Led teams of 10+ design and production professionals on large-format branded graphics, environments, trade shows, and experiential graphics for domestic and international projects including Fortune 500 clients.
- Managed complex projects from concept through installation, coordinating timelines, resources, vendors, and cross-functional teams while providing creative oversight and quality control to ensure brand consistency, color accuracy, and exceptional results on time and within budget.
- Developed and implemented ISO-aligned operational procedures and process documentation to improve workflow efficiency, consistency, and team performance.
