Tizzy Martinez

Digital Growth Strategy & Ecommerce Performance, Data Analysis & Marketing Performance Optimization, Cross-Functional Marketing & Product Collaboration, Revenue Growth & Portfolio Strategy

Senior Account Manager II - WEEDMAPS - Denver, CO (Remote)

(2022-02 - 2026-03)

Digital Growth Strategy & Ecommerce Performance, Data Analysis & Marketing Performance Optimization, Cross-Functional Marketing & Product Collaboration, Revenue Growth & Portfolio Strategy

• Owned optimization strategy for marketplace digital advertising campaigns, executing creative A/B testing on messaging, CTA language, and offer positioning that increased CTR from 0.5% to 6%+
• Reduced ecommerce order cancellation rates 32% and increased fulfilled transactions 10% MoM through combing data analysis across Tableau, Google Analytics, HubSpot, AI, Salesforce, Brevo
• Developed retailer growth strategies leveraging behavioral data, market maturity analysis, and customer segmentation to improve ecommerce conversion and repeat purchasing.
• Utilized Tableau behavioral analytics to identify traffic patterns, customer engagement trends, and conversion opportunities across ecommerce marketplaces.
• Created performance reporting frameworks highlighting CTR, ROAS, adoption metrics, and revenue impact to guide digital strategy decisions.
• Conducted ongoing analysis of advertising performance and customer behavior to refine digital campaigns and improve revenue efficiency.
• Served as Voice of Customer between retailers, product, engineering, and marketing teams to improve ecommerce workflows, advertising tools, and ordering UX.
• Partnered with internal marketing and product teams to shape messaging, positioning, and GTM strategies for premium placements and marketplace tools.
• Developed retailer-facing playbooks and case studies demonstrating ROI from digital advertising, ecommerce integrations, and marketplace visibility.
• Managed multi-state portfolio generating $3.5M+ annual revenue, consistently surpassing quarterly targets (106%+ attainment, +37% YoY growth).
• Increased upsell penetration 18% by aligning digital marketing solutions with retailer ecommerce performance goals and consumer behavior insights.
• Designed strategic campaign proposals to improve retailer visibility, increase ecommerce traffic, and reduce churn through data-backed marketing recommendations.

Founder (freelance) - Ventarai - Denver, CO (Remote)

(2020-11)

• Content creation by project
• Marketing Campaign Roadmap Creation
• Compliance Content Review
• Social Media Review, increase engagement MoM for client portfolios
• Conversion guaranteed content review via data analysis
• Content consulting
• Content marketing and branding
• Translate marketing materials into Spanish for social media and internal communication
• Consult with dispensary owners on business retail operations' inefficiencies and redundancies
• Create strategic outlines for social equity impact initiatives

Senior Account Manager - Ripple - Denver, CO (Remote)

(2019-05 - 2020-10)

• Collaborated with Marketing to create GTM assets targeting specific holidays and hyper localized art for increased order sizes
• Exceeded all sales of 300 clients and $544k in QRR for Colorado
• Closed $1.8M in sales YTD
• 96% penetration rate by region

Account Manager II - Leafly - Denver, CO (Remote)

(2019-01 - 2019-04)

• Increased MRR by 10% MoM in AZ, CO, MD
• Decreased churn from 39% to 0.1%, solidifying renewals by 100%
• Increased market share of e-commerce ordering solution nationally by 200%+
• Strengthened engagement thru white glove training for SEO performance, reflective in Tableau
• Renewing accounts ahead of an expiration with larger ad spend by 20%
• Worked collaboratively with senior leadership to recommend campaign modifications for optimal results for the Colorado Market
• Liaised with brands, operations, and other internal and external customers regarding the execution of campaigns on social media platforms to maximize growth revenue for Colorado

Market Operations Manager, National - Leafly - Denver, CO (Remote)

(2017-06 - 2018-12)

• Pioneered online ordering for first time order capable operators
• Created workflows to decrease online orders cancellation rate below 10% and increase order volume by 20% week over week
• Led $500k in online orders transactions within 3 months since launch In Arizona
• Systematically organized and created the online ordering performance analysis, National level
• Created standard operating procedures for online ordering
• Managed process documentation, performed gap analysis implemented process enhancements, and led change management
• Built collaborative cross-functional relationships with key stakeholders to ensure the successful rollout of process and policy improvements for health and growth
• Standardized audit and control processes, and developed, maintained, and followed, federal regulations and internal operations in compliance with regulations by local, state

Account Manager II - Leafly - Denver, CO (Remote)

(2017-06 - 2019-04)

Key Account Manager - Colorado, Spain, and Puerto Rico - MJ Freeway SaaS - Denver, CO (Remote)

(2015-12 - 2016-10)

• Grew market share by 225% nationally and in Europe, driving revenue through MRR increase MoM
• Exceeded quota of $70k monthly
• Managed and grew the Latin American book of business and subsidiary partner, including Puerto Rico, Colombia, and Spain
• Drove SaaS adoption with region based GTM assets I spearheaded for compliance in Spanish language for Puerto Rico and Spain

Regional Account Manager - Danone, Global Fortune 500 - Irvine, CA

(2010-12 - 2015-10)

• Expanded area sales by 28% through new product penetration and distributor collaboration in Southern California, specifically with Latin American Chains Northgate, El Super, Kroger
• Added market channel through convenience store wholesaler and distributor securing contract of $35k month

BA - Business Administration, Political Science - University of California, Riverside (2006 - 2010)