Driving Growth in Sales, Marketing & Operations
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I leverage my extensive experience as a C-suite leader in Marketing and Operations to drive business growth and operational excellence for clients in B2B and B2C sectors. Drawing from my proven track record at companies like Schneider Electric, I offer strategic marketing and operational solutions to optimize processes, boost revenue, and enhance customer loyalty. My services focus on aligning sales, marketing, and cross-functional teams, utilizing data-driven insights and innovative strategies to deliver measurable ROI and solve complex challenges for private equity firms, mid-market companies, and beyond.
My professional experience spans over two decades as a C-suite leader and strategic advisor, with a focus on driving growth, optimizing operations, and delivering measurable results in B2B and B2C sectors.
Distributing (2024), I aligned marketing with expansion goals, improved financial processes, and enhanced dealer support as Director of Marketing.
Distribution (2023-2024), I led marketing and analytics, boosting retention through loyalty programs and digital strategies. As Director of Marketing at JPW Industries (2022-2023), I increased brand visibility by 20% and scaled the marketing team from 5 to 17. From 2015-2022, I founded Viscend Group, providing advisory services that grew client revenue and streamlined operations.
At Franke (2013-2015), I expanded market share by 35% through innovative campaigns, and at Schneider Electric (1996-2013), I drove a 330% services revenue increase and secured $900M in sales. My career showcases expertise in marketing strategy, operational efficiency, and cross-functional leadership.
My most relevant education is a Bachelor of Science (BS) in Marketing and Advertising from Murray State University. This degree provided me with a strong foundation in strategic marketing, brand positioning, and customer engagement—skills I have applied throughout my career as a C-suite leader and marketing strategist. Additionally, my Google AdWords, Google Analytics, and Google Digital Marketing Certifications enhance my ability to leverage data-driven insights and manage impactful digital campaigns, complementing my extensive professional experience in driving measurable business growth.
