Wendy Liles

Senior sales and business development professional with 20+ years of experience driving revenue growth, strategic partnerships, and new business acquisition across retail, digital media, advertising, technology, fitness, and marketing industries. Proven track record of exceeding sales quotas, developing Fortune 500 client relationships, launching integrated marketing programs, and leading customer engagement initiatives. Recognized for consultative selling, relationship management, team training, and delivering measurable business results.

Senior Sales Specialist - REI Co-op - New York, NY

(2020 - 2026)

• Top-performing sales specialist at REI's flagship SoHo store, consistently exceeding sales and membership goals.
• Ranked among store leaders in new membership acquisition through consultative customer engagement.
• Drive revenue through expert product knowledge and personalized customer recommendations.
• Manage inventory control, warehouse operations, and merchandise flow.
• Train and mentor new employees on sales techniques, customer service, and operational procedures.
• Maintain visual merchandising standards to support brand presentation and sales performance.

Member - SAG-AFTRA - New York, NY

(2012)

• Professional union performer appearing in television, film, commercial, and print productions.
• Television credits include The Marvelous Mrs. Maisel, Law & Order, and Blue Bloods.
• Film credits include The Bride, Ocean's Eight, Marriage Story, and Café Society.
• Commercial and print campaigns for American Express, Facebook 360, Hudson Yards, Nordstrom, Under Armour, Puma, and New York Lottery.

Director of Business Development - Digital Brand Architects - New York, NY

(2013 - 2014)

• Developed strategic partnerships and new business opportunities for a leading social media and influencer marketing agency.
• Created integrated digital marketing campaigns, social activations, and experiential brand programs.
• Managed relationships with major luxury and consumer brands including Tiffany & Co., Gucci, Tory Burch, Tommy Hilfiger, Estée Lauder, Mercedes-Benz, and Viacom.
• Collaborated with cross-functional teams to deliver client growth and engagement initiatives.

Corporate Business Development - Equinox - New York, NY

(2010 - 2013)

• Developed and expanded corporate membership partnerships with Fortune 500 organizations.
• Collaborated with Human Resources and Benefits teams to implement employee wellness programs.
• Managed relationships with companies including Google, Facebook, JPMorgan Chase, Bloomberg, HBO, Citi, Barclays, Morgan Stanley, UBS, and Ralph Lauren.
• Certified Personal Trainer and Triathlon Coach specializing in endurance sports and performance coaching.

New Business Account Executive - AOL / Pictela - New York, NY

(2009 - 2010)

• Sold high-definition digital advertising and rich-media solutions to national advertisers and agencies.
• Delivered strategic presentations to media, creative, and marketing decision-makers.
• Generated new business opportunities with brands including Amazon, Adidas, Disney, Best Buy, Burberry, Coach, Honda, Macy's, and 20th Century Fox.

Head of Business Development - SourceMedia - New York, NY

(2007 - 2009)

• Led sponsorship and partnership sales for the "25 Most Powerful Women in Banking" franchise.
• Increased franchise revenue by 70% through strategic business development initiatives.
• Secured partnerships with leading financial institutions and luxury brands including Goldman Sachs, Citi, Credit Suisse, Morgan Stanley, TIAA-CREF, Bulgari, Swarovski, and Donna Karan.

Director of New Business - Arkadium Technologies - New York, NY

(2005 - 2007)

• Sold branded gaming and digital marketing solutions to publishers, agencies, and consumer brands.
• Doubled annual sales quota through aggressive new business development and account expansion.
• Secured new partnerships with Disney, Warner Bros., CBS, Hearst, Mattel, UNICEF, Unilever, DirecTV, and Dunkin'.

Director of Sales - Oddcast Technologies - New York, NY

(2004 - 2005)

• Sold customized avatar and interactive digital marketing technology solutions.
• Exceeded sales quota during six consecutive sales quarters.
• Generated new business with ESPN, Coca-Cola, Burger King, Walmart, Procter & Gamble, Lexus, Comcast, AstraZeneca, Mars, and UNICEF.

Account Manager - Entertainment Weekly / Time Inc - New York, NY

(2000 - 2004)

• Supported account executives managing more than $40 million in annual advertising revenue.
• Assisted with media sales, client presentations, campaign execution, and account management.
• Worked with major entertainment and broadcast advertisers including HBO, Showtime, AMC, ABC, CBS, NBC, PBS, and Comedy Central.

Senior Producer - Mirror Newspaper Group (L!VE TV) - London, UK

(1996 - 2000)

• Produced cable television programming including Boys Toys, Body Heat, and Agony.
• Managed production schedules, talent coordination, and broadcast operations.
• Collaborated with editorial, production, and technical teams to deliver programming on deadline.

Field Operations | Guest Services - US Open Tennis - NYC

(2016 - 2022)

• Impeccable guest services, high volume crowd flow and management on field courts, Aurthur Ashe and Louis Armstrong.
• Detail-oriented operations professional handling high-volume event logistics.
• Team player in fast-faced environments, with ability to easily change course.

Bachelor of Arts - English Literature/Art History - University of Washington