Alex Kariakin

Performance Marketing Manager with 5+ years of experience in paid acquisition and SEO across digital products and online businesses. Managed $1M+ in annual ad spend across Meta (Facebook & Instagram), Google Ads, TikTok, and Pinterest. Planned, launched, and optimized paid media campaigns focused on performance and efficiency.

Worked on SEO strategy and execution, including keyword research, on-page optimization, content improvements, and technical SEO basics. Collaborated with cross-functional teams to improve conversion rates and overall digital marketing performance. Fluent in English, Ukrainian, Hebrew, Spanish, and Russian.

Performance Marketing Manager - Paris Jewellers & Celi - remote - Toronto, Canada

(2022-11)

• Managed and optimized $1M+ in annual paid media spend across Google Ads, Meta (Facebook & Instagram), TikTok, and Pinterest
• Planned and executed performance marketing strategy focused on revenue growth, ROAS, and customer acquisition efficiency
• Improved and optimized the sales funnel, working on conversion rate optimization across key landing pages and campaigns
• Led SEO initiatives across digital properties, including keyword strategy, on-page optimization, content improvements, and UX-related SEO enhancements, resulting in 80% YoY organic traffic growth
• Built clear performance reports and dashboards, regularly presenting insights and results to the CMO and leadership team

Facebook & Google Ads manager - Laser Estetics - remote - Kyiv, Ukraine

(2020-09 - 2022-07)

• Led Facebook and Google ad campaigns for 12 studios across 9 cities, consistently achieving high booking rates, with studios typically booked several weeks in advance
• Managed pre-launch campaigns for 10 new studio openings, warming up audiences a month ahead, resulting in strong initial bookings and increased early customer engagement
• Collaborated with the brand manager and designer to implement effective promotional offers
• Produced detailed weekly and monthly performance reports, analyzing key metrics such as ROAS, CPA, and other performance indicators

Paid media Ads manager - Meis Agency - Kyiv, Ukraine

(2019-01 - 2020-08)

Managed paid media campaigns for a diverse range of clients across various niches, including beauty, e-commerce, and local businesses, tailoring strategies to meet unique business goals.

• Developed and presented customized ad strategies to clients, focusing on optimizing ROI through targeted Facebook, Google, and Instagram campaigns
• Conducted in-depth audience research and competitive analysis to inform ad creatives, targeting, and bidding strategies, driving measurable results across multiple platforms
• Monitored and analyzed campaign performance, providing actionable insights to clients through regular reports, ensuring continuous optimization and improvement
• Collaborated with internal teams, including creative and strategy departments, to ensure alignment on client goals and messaging
• Managed advertising budgets effectively, optimizing ad spend to achieve maximum efficiency and performance

Bachelor - Management Information Systems - Poltava University of Economics and Trade (2016-09 - 2018-06)

Telecommunication - Svitlovodsk Polytechnic Professional College (2012-09 - 2016-06)