Freelance Communications Consultant - Self-employed - Various
(2014-09)
- Engage in a collaborative process with clients to identify and develop impactful messaging and effective communication strategies and tactics.
- Develop media relations, strategic and fundraising plans and conduct research in support of ongoing business and communications planning.
- Draft and edit marketing and communications content, for print, website, email, and social media marketing.
- Advise/manage communications staff, facilitate and lead meetings.
- Provide research and editing services for academic publications.
- Communications products include strategic and communications plans, monthly newsletters, biweekly emails, thought leadership articles, website, and social media content.
- Clients include The D.A.M, Downtown Oakville B.I.A, BlossomPure Organic, Delta Optical, The Vegan Duchess, S. Sutton and Associates Inc.
Senior Communications Advisor - Milieu Strategy and Consulting Inc.
(2019-01 - 2023-12)
- Directly support the Principal with management of client accounts, including strategic and media relations planning, proposal and communications writing, business development strategies, community outreach, and stakeholder engagement.
- Develop Milieu Strategy products including communications plans, proposals, research reports, media materials, and presentations.
- Deliver research and analysis on issues, trends, and developments for internal and client projects and guide clients on inclusive policies, best practices, and cross-cultural approaches.
- Conduct media outreach and engagement of business and community stakeholders through event planning (public forums, roundtable discussions, presentations, and networking events).
- Clients include Ryerson University's Diversity Institute, Regional Municipality of York, Law Commission of Ontario, Canadian Opera Company, Prostate Cancer Centre, Computek College, Prepr, Phelps Group, and the National Council of Canadian Muslims.
Communications Specialist - Milieu Strategy and Consulting Inc.
(2016-01 - 2018-12)
- Facilitated diversity and inclusion initiatives for clients in the public, private and nonprofit sectors through research, writing, and editing of communications plans, media materials, and presentations.
- Prepared media materials, proposals, communications plans, reports, briefing notes, branding documents (biographies, executive summaries, positioning statements, website and social media content), video scripts, speeches, and slide presentations.
- Collaboratively planned and executed knowledge mobilization, community engagement, and professional mentorship events, including the Leadership Series for Young Professional Women, spotlighting emerging and diverse female leaders in Ontario.
Curriculum Developer - George Brown College
(2017-09 - 2018-03)
- Developed two university preparatory courses in the English/Communications stream with a focus on supporting postgraduate students with enhanced communication and media literacy skills.
- Prepared all course content and assessments and facilitated online resource sharing for current faculty.
Research Assistant - Ryerson University Diversity Institute
(2016-11 - 2017-01)
- Researched, wrote, and edited communications materials in Canadian Press style, including executive summaries, publication reports, and newsletters.
- Conducted media relations through planning, identifying media opportunities, media monitoring, building media lists, drafting news releases, and social media outreach.
National Media Relations Intern - Sony Music Entertainment Canada
(2015-05 - 2015-06)
- Engaged in daily media monitoring and compiled press reports.
- Drafted new music release updates.
- Facilitated interviews between artists and journalists.
- Compiled artist concert schedules.
- Assisted on-site with promotional events.
- Maintained archival records and press clippings.
