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James Rock

James Rock

Sales and operations leader with 15+ years building high-performance teams

Talent
TorontoMember since June 17, 2026
Revenue GrowthBusiness DevelopmentPartnershipsPerformance ManagementKPI DevelopmentForecastingChange ManagementPipeline ManagementStrategic Planning
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Revenue GrowthBusiness DevelopmentPartnershipsPerformance ManagementKPI Development

About

Sales and operations leader with 15+ years building high-performance teams across pre-sales, business development, partnerships, and contact center environments. Proven ability to own KPIs end-to-end, drive measurable revenue growth, and develop the leaders and systems that sustain results at scale. Known for operational transformations that stick, coaching cultures that produce, and cross-functional alignment that gets things done.

Experience

Management & Operations Consultant - Independent Contractor - Barcelona, Spain

(2025-04)

  • Direct sales operations for outsourced BDR teams supporting Google Gemini for Business and Google Cloud initiatives across multiple markets.
  • Own full-cycle KPI development, forecasting, target-setting, commission design, and performance reporting.
  • Coach sales leaders and individual contributors through one-on-one development, pipeline reviews, and structured performance improvement programs.
  • Advise founders and sales executives on go-to-market strategy, organizational design, outbound effectiveness, and operational efficiency.
  • Lead executive performance reviews and strategic planning sessions focused on scalable, sustainable growth.

Program Manager, Google Ads - Teleperformance - Toronto, ON

(2024-05 - 2025-04)

  • Led a 120+ person pre-sales organization supporting Google Ads growth initiatives, overseeing six frontline managers and three support specialists.
  • Designed and executed an operational transformation that increased overall sales performance by 45%.
  • Built performance scorecards, forecasting models, and accountability frameworks that became the operational standard across the program.
  • Developed qualification frameworks, call flows, and outreach strategies that measurably improved lead quality and conversion.
  • Delivered weekly business reviews to Google leadership with strategic recommendations and performance analysis.
  • Led onboarding, training, and change management initiatives that improved consistency and accelerated ramp-up.
  • Served as primary liaison between Google stakeholders and operational leadership.

Business Development Manager - Global Payments - Toronto, ON

(2021-03 - 2023-05)

  • Managed an SMB and mid-market territory, consistently exceeding revenue and activity targets.
  • Built outbound prospecting strategies that improved lead conversion rates and overall sales efficiency.
  • Owned the full sales cycle from initial prospecting through close and long-term account development.
  • Used CRM analytics and pipeline management to drive data-informed decisions and deliver actionable market insights to leadership.

Partnership Manager - Peninsula Canada - Toronto, ON

(2019-01 - 2021-03)

  • Built and managed strategic partnerships across Canada, generating a substantial pipeline of qualified opportunities.
  • Developed partnership engagement strategies, KPI frameworks, and performance tracking systems from the ground up.
  • Led webinars, partner training programs, and joint marketing initiatives that increased partner-driven revenue.
  • Presented growth opportunities, business cases, and performance insights to executive stakeholders.
  • Coordinated cross-functional initiatives across marketing, sales, and operations.

Retail Manager - EB Games - Scarborough, ON

(2013-11 - 2019-01)

  • Managed all aspects of a high-volume retail operation including staffing, sales performance, inventory, and profitability.
  • Recruited, trained, and developed employees while maintaining full accountability for business targets.
  • Used operational metrics and sales data to surface opportunities and drive continuous improvement.
  • Implemented compliance, process improvement, and loss-prevention initiatives.

Sales Manager - Soren Bennick - Toronto, ON

(2009-06 - 2013-11)

  • Led outbound sales teams selling educational programs across North America, Europe, and Australia.
  • Owned revenue targets, forecasting, coaching, and performance management across the sales organization.
  • Developed sales scripts, messaging strategies, and objection-handling frameworks that improved conversion rates.
  • Partnered with operations to align sales performance with broader organizational objectives.

Education

Bachelor's Degree - Broadcasting & Film - Centennial College (2007 - 2010)

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