Juliane Kennedy

Excel in business building and program management, increasing revenue, delivering measurable results, and leveraging knowledge and experience spanning multiple diverse industries. Multifaceted, personable, and creative, with global mindset, strong work ethic, and entrepreneurial spirit.

Business Development Consultant - Freelancer - Toronto, ON

(2024)

Function as trusted advisor to small and medium-size enterprises interested in expanding business internationally. Provide business development services, event management, and corporate and government trade missions in technology, start-ups, healthcare, energy, law, telecommunications, tourism, and education.

• Assist clients making strategic decisions based on priorities, vision, and mission, leveraging brands, sales, and partnerships.
• Manage accounts and projects throughout life cycles, from first assessment through estimating job costs, with consistent positive client feedback.
• Spearheaded market entry plans and strategies for emerging markets, orchestrating 500+ business-to-business (B2B) matchmaking meetings and 2 annual conferences with C-Suite and government officials attending, securing 100+ strategic partnerships, driving $1M in pipeline revenue annually, and capturing 50% market share growth within 2 years.
• Conceived, organized, and executed high-impact sports Marketplace sector trade show, closing 30+ vendor booth sales and inviting 120+ organizations to participate.
• Fostered face-to-face business-to-consumer (B2C) and B2B connections among enthusiasts, experts, products, and services, driving 90% attendance.
• Sold services, sent proposals, and grew business 30% via event-generated opportunities with results measured in post-exhibition survey.

Account Development Manager - MEDISOLUTION SAAS - HARRIS COMPUTER - Toronto, ON

(2024-01 - 2025-12)

Developed and maintained strong, long-term relationships with 80+ public hospitals and healthcare organization, including direct interaction with C-suites as primary points of contact.

• Prospected new business with existing customers and identified areas of improvements in meeting revenue targets.
• Collaborated with internal teams developing and executing strategic account plans aligned with client objectives.
• Assisted in marketing campaigns with insights from client interactions and made significant contributions to campaign development.
• Oversaw RFI processes for initiatives valued at $700K to $1.5M in conjunction with technical and development teams.
• Proactively stayed informed of rapidly evolving health technology landscape through consistent engagement with industry webinars, professional forums, specialized magazines, competitor analysis, RFIs, RFPs, and regulatory updates, establishing basis for implementation of 3 technological advancements enhancing product competitiveness and team performance.

Senior Program Coordinator, Health Promotion - VIBRANT HEALTHCARE ALLIANCE – SUNNYBROOK HEALTH SCIENCE - Toronto, ON

(2016-01 - 2022-12)

Planned, coordinated, implemented, and executed community health promotion programs funded by Canadian government and Ontario Trillium Foundation.

• Awarded with high-impact grants results, including $700K Ontario Trillium Foundation Fund and federal New Horizons for Seniors project, establishing strategic partnerships with multiple healthcare and LTC organizations to opening of 63 new program locations in 3 years that directly impacted 2.5K+ individuals, created sustainable, ongoing community health initiatives, and increased patient and care giver enrollment 80%.
• Orchestrated media exposure and marketing campaigns, achieving 100% targeted social media reach, attracting senior government officials to launch events, recruiting 400+ volunteers, and training and certifying 200 lead coaches to ensure scalable and professional program delivery.

Latin America Business Development Manager - DIAMEDX / SIMMS SAAS - Toronto

(2014-01 - 2015-12)

Developed and spearheaded international expansion plan, covering market research, market entry, feasibility studies, sales and operation plan, and financial projections on leading South American markets.

• Organized and led international business mission to Brazil, bringing company's leadership for a week meetings, Trade Show attendance (Hospitalar - Brazil's largest healthcare expo), C-level meetings, presentation at events, software demos to hospital directors, professors, and physician groups, building strategic partnerships, and establishing long-term business relationships.
• Conducted exhaustive research into South America healthcare and diagnostic imaging markets, covering all aspects from regulatory compliance and procurement processes to operational business models and technology adoption trends, translating documents from English to Portuguese and converting insights into actionable recommendations that accelerated market understanding and positioning.
• Achieved strong brand visibility in Brazil while expanding strategic networks in healthcare C-Level niche, receiving regulatory software registration from national health surveillance agency, ANVISA, choosing optimal city for market entry, setting up representative office, appointing local representation, and building initial client pipeline.

Business Development Consultant - STRATIVE LTD. - Toronto

(2008-01 - 2013-12)

Represented investor interests in engagements with Brazilian SME clients and agencies pursuing international expansion in North America, facilitated strategic discussions, provided cultural interpretation, translated meetings and proposals, and drove partnership exploration.

Partnership and Sponsorship Development Consultant - TORONTO PARASPORT ASSOCIATION - Toronto, ON

Business Development Consultant - GLOBAL STARTUPS (LATIN AMERICAN STARTUPS) - Toronto, ON

Event and Partnership Associate - BRAZIL-CANADA CHAMBER OF COMMERCE - Toronto, ON

Master of Business Administration - Marketing of Services - Escola Superior de Propaganda e Marketing (ESPM)

Bachelor of Communication - Communication - University IESB