Sonali Singh
Sales & Business Development Professional
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About
I am a highly skilled and experienced sales & business development professional with a strong sales, marketing campaigns, and account management background. I play a key role in new business development, account management, online marketing, strategic thinking, brand consultancy, networking, B2B sales, campaign management, lead generation, and a complete 360 sales cycle.
Experience
I am a business development professional with over 5 years of experience in the complete sales cycle, specializing in ad sales, marketing campaigns, and account management.
I have a proven track record in branding, marketing, sales process optimization, CRM management, and revenue generation.
Manager - Business Development at Baby Chakra
Led ad sales and business development initiatives.
Acted as a brand consultant for clients.
Increased productivity and growth by 15% through strategic implementation.
Managed a team of 5 and maintained a monthly sales pipeline.
Contributed 1.2 million CAD in annual revenue.
Conducted competitive analysis and worked on pricing strategy.
Identified and onboarded new brands, maintaining a database of 5k potential customers.
Senior Manager Key Accounts at NexBrands Inc
Managed a portfolio of 50 B2B accounts and built strong client relationships.
Increased company growth by 10% through lead identification and client onboarding.
Achieved an annual revenue target of 1 million CAD.
Developed and maintained business through competitor analysis.
Managed social media pages, resulting in 5-7% organic growth on Instagram and Facebook.
Manager - Business Development/Affiliate Marketing at Profiliad Media Pvt Ltd
Contributed 0.5 million CAD in annual revenue from existing and new clients.
Delivered integrated solutions based on client requirements.
Oversaw campaign management, meeting goals and ensuring client success.
Contributed to 12% overall business growth.
Social Media Executive at Peppertap
Engaged with social media users and maintained high response rates.
Measured campaign impacts and identified engagement opportunities.
Assisted in the #bhotaasaanhai campaign, increasing page visits and likes by 15-20%.
Business Analyst at Royal Bank Of Scotland
Conducted due diligence for business banking customers.
Used verification approaches to combat fraud and meet KYC norms.
Analyzed KYC information and risk-ranked customers based on their profiles.
Education
- Diploma In Digital Marketing - Delhi School Of Internet Marketing ( New Delhi, India)
- Masters in Business Application(Human Resource & International Business) - Guru Gobind Singh Indraprastha University ( New Delhi, India)
