Social Media Coordinator & Store Associate at No Frills (2024-09 – Present)
- Coordinate social media content calendars and in-store marketing assets, including banners and labelling, balancing digital and on-the-ground retail execution.
- Support marketing operations across multiple departments, gaining hands-on exposure to retail merchandising and customer-facing communication at scale.
- Maintain consistent brand presentation and messaging across in-store and digital touchpoints.
Ecommerce & Marketing Specialist at SKYBORN (2022-08 – 2024-02)
Ecommerce brand across Amazon, Shopify, and paid media channels
- Managed Amazon Seller Central operations for 100+ SKUs, including A+ content and Sponsored Ads campaigns generating 70,300+ clicks at a 4.6x ROAS.
- Built and executed a 21-day Meta Ads festival campaign reaching 10,000+ people, driving 40% sales growth and a 3x return on ad spend.
- Built and managed SKYBORN's Shopify store from the ground up, establishing a direct-to-consumer channel alongside Amazon.
- Resolved high-risk customer complaints with a personalized recovery approach, converting a damaged-order complaint into a repeat B2B buyer.
Founder at Astha Enterprise (2021-06 – 2022-07)
Amazon ecommerce business
- Built and scaled an independent ecommerce business across Amazon, Flipkart, and Meesho, managing ~90 SKUs to profitability.
- Ran Amazon Sponsored Ads campaigns generating 9.6M+ impressions at a 3.04x average ROAS.
- Owned all business operations independently: branding, storefront design, pricing strategy, sourcing, and multi-platform advertising.
E-Commerce Operations Coordinator at Trunish Pharma (2020-08 – 2021-04)
Regulated pharma / healthcare industry
- Managed ecommerce operations and CRM-driven promotional programs within a regulated healthcare industry environment, including manual data entry and record maintenance.
- Handled B2B client communication, invoicing, quotations, and government tender submissions, along with promotional brochure preparation.
- Supported B2B inquiries and outreach, including direct client calling and relationship management.
Admin / B2B Marketing Intern at Fabric Valley (2019-03 – 2020-02)
Fabric manufacturing company
- Gained foundational experience in ecommerce operations across Amazon and Flipkart, including website/listing management, advertising, and A+ content.
- Handled manual data entry, invoicing, quotations, and promotional brochure preparation, alongside B2B client inquiry handling and outbound calling.
