Rafal Czerwinski

10+ years' experience in consultative sales, account management, business development and customer service with a proven track record in managing complex sales cycles, exceeding KPIs, and achieving YoY sales growth. Expertise in B2B technical product sales combined with SaaS, subscriptions, and e-commerce. Skilled at discovery of client needs, conducting presentations, upselling, relationships building and providing tailored solutions that maximize ROI.

Implementing sales strategies like SPIN, Value, MEDDIC and Challenger Selling techniques. Proficiency in Salesforce CRM, AutoCAD, Microsoft Office, and AI applications. Expertise navigating SMB, Mid-Market and Enterprise/Major Accounts within O&G, government, construction, engineering and utility sectors.

Skilled in navigating both short and long sales cycles effectively negotiating and closing deals.

Account Manager at Cansel Survey Equipment (2020-10 – 2025-10)

• Managed and expanded the portfolio in Subsurface Technologies products combined with SaaS, subscriptions, and e-Commerce.
• Achieved YoY annual sales growth of 100% – 130%, driving significant portfolio growth and ecommerce sales.
• Complex sales cycles averaging $40K/deal. Top deal closures reaching $500K.
• Awarded President's Club in 2023 - top nationwide sales surpassing $4.4M in total sales revenue.
• Meetings with owners, managers, C-suite decision makers in construction, government, utility, telecom, O&G, and engineering sectors. Generated new revenue through market research, email, cold calls, trade shows and networks.
• Leveraged Salesforce CRM to add leads, forecast, monitor progress, create follow-up tasks to achieving quarterly, monthly and yearly sales targets.
• Product portfolio included: line locators, CCTV inspection systems, robotic crawlers, GPR, and GPS mapping solutions.
• Balance of 60% Account Management, 40% Account Development

Survey Manager at Graham Construction (2018-01 – 2020-09)

• Delivered precise drafting and design support by analyzing IFC drawings and creating detailed form work layouts using AutoCAD and completing the field work.
• Streamlined field and office data management for submittals, producing accurate as-built documentation to meet project requirements.
• Spearheaded surveyor recruitment, conducting interviews, onboarding new hires, and scheduling daily workflows to ensure timely project completion.
• Led daily toolbox meetings to enforce compliance and safety standards, while actively participating in weekly site-wide health and safety meetings to foster a culture of safety.

Land Surveyor at Altus Geomatics (2016-10 – 2018-01)

• Performed wide array of surveys including legal control, topographic, right of ways, well sites, pipeline surveys, control/legal surveys, PL flagging, grid lines, pile layouts, cut-offs, 3D scanning in heavy civil and oilfield construction.
• Provide detailed design support for various civil projects including municipal, road works and infrastructure upgrades.
• Complied with all company safety policies and procedures.

Field Coordinator/Land Surveyor at McElhanney Land Surveys (2012-05 – 2016-10)

• Provide detailed design support for various civil projects including municipal, road works and infrastructure upgrades.
• Completed field inspections, monitoring quality and progress performed
• Ensured schedules, budgets, and quality control standards are achieved and maintained.
• Led safety meetings, weekly progress meetings and maintaining compliance with company and site safety policies.
• Performed wide array of surveys including legal control, topographic, right of ways, heavy civil, plant construction layout, well sites, grid lines, pile layouts and cut-offs.

Assistant Manager at Fitness Town (2005-05 – 2012-09)

• Managed operations including customer service, billing, marketing, purchasing, accounting, and inventory.
• Developed sales strategies for sales team, achieving over $500,000 in sales in 2010.
• Received Assistant Manager of the Year Award in 2009.

Diploma in Civil Engineering Technology – Northern Alberta Institute of Technology (2012)

Diploma in Business Administration – Northern Alberta Institute of Technology (2005)