Shelly Isnar

I am a results-driven sales and business development professional with 5+ years of progressive experience in SaaS, health solutions, account management, and client success. Proven track record of closing deals, building strategic relationships, and leading cross-functional initiatives in fast-paced, B2B environments. Passionate about health innovation, customer empowerment, and data-driven decision-making. Adept at translating complex technical solutions into impactful business value for clients across private and public sectors.

Business Development Manager

Fuse Financial Solutions – Toronto, ON

Apr 2024 – Present

• Drive full-cycle B2B sales for financial SaaS offerings, identifying and closing new business opportunities.
• Partner with internal stakeholders to streamline deal execution, contributing to record-high monthly sales.
• Utilize CRM data to refine targeting strategies and improve lead-to-close ratios.

Holistic Shell – Remote / Toronto, ON

Jan 2024 – Present (personal passion project)

• Provide personalized, data-informed nutrition and wellness protocols, integrating digital tools for client engagement.
• Consult on chronic health issues, helping clients navigate health systems and benefits programs.
• Combine SaaS-based tracking tools and virtual consultations to enhance client experience and outcomes.

AlayaCare – Toronto, ON

Mar 2023 – Apr 2024

• Conducted SaaS sales outreach for a leading healthcare software platform, managing pipeline and qualifying leads.
• Consistently exceeded monthly KPIs and contributed to closing multi-year contracts with private healthcare providers.
• Collaborated with product and marketing teams to align customer pain points with product value propositions.

Meta Marketing Agency – Toronto, ON

Feb 2022 – Mar 2023

• Directed business operations and client acquisition strategy for a digital agency serving SMBs.
• Led a cross-functional team in developing digital campaigns tailored to client goals and analytics insights.
• Created scalable systems that improved client onboarding and project delivery by 30%.

York Region (Municipality of York) – Newmarket, ON

May 2020 – May 2022

• Managed client relationships and service delivery for public health initiatives and subsidized housing applicants.
• Acted as liaison between technical teams and external stakeholders to ensure program alignment.
• Developed reporting dashboards to track engagement and outcomes.

Education

Bachelor of Science in Biology and Public Health

University of Waterloo, Toronto, ON

2022

Project Management Certification, Google Certificates

Certification (In Progress): Certified Nutritional Practitioner

Institute of Holistic Nutrition