Susan Clark

Strategic sales and marketing leader with 20+ years of experience developing and executing integrated marketing, advertising, and brand strategies that drive revenue growth, increase market share, and strengthen brand awareness. Proven success creating marketing plans and high-impact campaigns that consistently generate new business, accelerate sales, and deliver measurable results in highly competitive consumer markets. Recognized for building strong customer relationships, identifying growth opportunities, and leading cross-functional initiatives that support long-term business objectives.

Marketing Manager, Partnership & Channel Marketing - Primus, a division of BELL CANADA

(2024 - 2026)

Develop and execute integrated digital marketing campaigns across social media, websites, and partner channels to drive customer acquisition and revenue growth. Collaborate cross-functionally to launch promotions optimize performance through A/B testing, and deliver consistent messaging that enhances the customer journey.

• Costco Partnership Program:
• Led the strategy, execution and optimization of integrated digital marketing campaigns promoting residential programs across multiple provinces.
• Managed an annual marketing budget exceeding $800K, ensuring contractual commitments were met while maximizing campaign performance and ROI.
• Drove business growth, generating 8,500+ program sales through data-driven digital marketing initiatives.
• Optimized campaign performance through audience targeting, A/B testing and ongoing analysis, achieving 238K+ annual online impressions, and 11% click-through rate (CTR), and an average cost per click (CPC) of $15.
• Monitored campaign performance and delivered regular reporting, insights and strategic recommendations to internal stakeholders and external partners.
• Partnered with cross-functional teams to develop consistent messaging and seamless customer experiences across web, social, email and partner channels.
• Strategic Partner Marketing:
• Identified, developed and grew new partnership opportunities to increase revenue and business growth that expanded brand presence across Ontario and Quebec.
• Managed an annual marketing budget of $150K ensuring maximum campaign performance.
• Optimized performance generating 700+ program sales and a cost of acquisition (COA) of $97.
• Negotiated annual marketing agreements, created customized marketing strategies for partner organizations, and managed multi-channel campaigns that increased member engagement and supported business growth.
• Search Engine Optimization (SEO):
• Partnered with digital marketing agencies to enhance SEO strategies, improving online visibility, website performance, and organic traffic across multiple programs.
• Used tools including Google Analytics to ensure accurate results tracking of our CRM marketing automation campaigns sending trigger emails promoting our services.

Marketing Manager, Residential Services - Primus, a division of BELL CANADA

(2011 - 2024)

• Developed e-CRM email communications to enhance customer onboarding and retention experience, resulting in 97% delivery rate, 65% open rate and 13% click thru rate.
• Collaborated with internal teams to develop a new customer portal with easier navigation to provide a better customer experience.
• Managed multiple marketing communications to help reduce CPO (Cost per Order) for online sales driving increased results.
• Effectively supported key programs, social media and online initiatives with copy and creative for specific campaigns.

Marketing Manager, Loyalty Programs - Primus Telecommunications Inc.

(2009 - 2011)

• Managed Air Miles program and worked with internal and external teams to promote a loyalty program for our services nationally.
• Managed budget and developed campaigns to increase sales and revenue growth.
• Worked with Air Miles team to develop cross functional marketing programs to promote our products and services.

Marketing Manager University & College Programs - Primus Telecommunications Inc.

(1999 - 2009)

• Managed programs at multiple universities and colleges across Canada promoting long distance and Internet services to students, alumni and faculty & staff.
• Scheduled and organized staff to promote and sell services to students across multiple locations during move-in weekend.
• Created collateral (brochures, dial guides, applications) for distribution during this period and beyond move-in weekend.