Willis Liu

Canada-raised, Taipei-based business development professional with experience opening new markets and commercializing technical B2B products across North America and Asia.

Background spans SaaS, industrial equipment, consumer products and AI infrastructure, with hands-on experience in outbound sales, channel development, partner negotiations, and taking technical products from opportunity through validation to adoption.

Business Development at Gredmann Group (2026-04 – 2026-09)

• Led a liquid-cooling hose for a U.S. hyperscaler's AI data centers through 8 customer qualification stages to mass-production feasibility review, an opportunity forecast at ~NT$120M (~US$3.7M) in annual revenue. Coordinated the overseas supplier, a Taiwanese thermal module maker and the customer's engineering team.
• Introduced Georg Fischer's plastic piping to data-center cooling as an alternative to stainless steel, resulting in the product line's first paid proof-of-concept order from a U.S. hyperscaler (5 units, NT$1M+). If qualified, the program is forecast at ~NT$30M (~US$0.9M) a year.
• Managed Cooler Master, Auras and Kaori, all major Taiwanese AI-server cooling suppliers, across two international product lines. Owned new-business development, proposals, quoting and pricing, and negotiated distribution terms with the overseas suppliers.
• Built a U.S. local-fabrication option from scratch, evaluating and negotiating with 4 U.S. fabricators to cut cost by ~20% compared with the existing multi-layer distribution route.

Overseas Sales Specialist at Juan Yuan Ltd. (TRYALL) (2025-03 – 2026-02)

• Built and managed a distributor and retail pipeline of 13 opportunities across eight international markets, owning the full cycle from prospecting and presentations through negotiation to onboarding.
• Converted cold outreach into an exclusive distribution agreement with BC Shop in Hong Kong; opened the Philippine market from zero through FDA registration and a local distributor; and secured placement with Sheng Siong plus a partnership with Royal Vending in Singapore.
• Ran the company's cross-border Shopee storefront independently, growing revenue roughly 300% in nine months; competitor pricing, paid-ad optimization and basket analysis increased average order value 55%.
• Fed market feedback on product specs, price points and packaging into product decisions, supporting three new SKU launches overseas while managing export and compliance workflows.

Sales Specialist at Graco Inc. (2023-05 – 2023-12)

• Owned field coverage and channel management for the British Columbia territory, representing approximately US$8M in annual sales across 80+ retail locations including Sherwin-Williams, Benjamin Moore, Dulux and Cloverdale.
• Drove the QuickShot product launch through contractor demonstrations, trade shows and in-store training, supporting adoption and shelf placement across the territory.

Business Development Specialist at OnsiteHQ (2022-01 – 2022-08)

PropTech startup

• Built outbound pipeline across North America and Europe using LinkedIn Sales Navigator, cold calling and email automation, generating 3-5 product demos per week.
• Sourced the Vancouver Art Gallery opportunity and worked with the CEO to close it at CAD 60K; also contributed to pricing model and customer acquisition strategy design.

President at McMaster Taiwanese Student Society (2023 – 2024)

• Grew membership from 12 to 83 within six months and negotiated member partnerships with CoCo, The Alley and Presotea, using partner resources and membership revenue to fund community trips, ski outings and cultural exchange events.

Bachelor of Technology (Co-op) in Biotechnology & Business Management – McMaster University (2019 – 2024)