Sales Manager - New Zealand Nutritionals
(2023-07)
- Own $5.3m revenue across 60 accounts in Hong Kong, China, Singapore, Vietnam and New Zealand, including 4 key accounts (3 OEM, 1 distributor)
- Manage two direct reports (sales support), overseeing execution across all customer projects
- Drive revenue growth through new product development and increased order volumes across existing accounts, representing the company at international trade shows and client meetings
- Own pricing strategy across the client portfolio, monitoring margins against company targets, flag risks and adjust pricing where required
- Own and develop CRM and work management systems to increase visibility, speed and team output
- Lead new product development from concept through to launch, managing scale-up from trial to commercial batches, setting timelines, dependencies and delivery commitments
- Build partnerships with external parties to reduce product development turnaround times and improve pricing competitiveness
- Utilise Microsoft Excel and internal systems for business analytics, forecasting, and performance tracking
- Reduced average quote turnaround time from 4 weeks to 2.7 days by restructuring roles and enabling same-day formulation and supplier pricing
- Led development of Kids Probiotic sachets from concept to production, including six trials and collaboration with a flavour partner, successfully launching a new product format at 49.2% higher value than initial customer target through volume-based pricing
- Achieved preferred manufacturer status for four key accounts by building strong client relationships, resulting in priority access to new projects and increased pipeline
Sales Executive - Qestral
(2023-01 - 2023-07)
Short-term role managing client enquiries, tours and sales conversion
New Business Development - New Zealand Nutritionals
(2020-06 - 2022-12)
- Generated new business through outbound prospecting, referrals, and inbound enquiry conversion, building a portfolio from zero
- Managed end-to-end account execution across production, compliance, design, and procurement. As well as all communications across enquiries, quotations and contracts
- Maintained CRM and pipeline forecasting, tracking account activity, opportunities, and revenue
- Developed strong technical knowledge of nutraceutical formulations, manufacturing processes, and export requirements to support client engagement
- Built a $1.26m portfolio in year one by acquiring 28 new B2B accounts, from zero (avg. $45k per account)
- Secured a $403k annual OEM manufacturing agreement from a dual-supplier account, winning share from a competing manufacturer at a higher price point
- Opened the company's first export channel into the USA, delivering $72k in initial orders and building a $288k forward pipeline
- Onboarded and scaled a Vietnam distributor from initial enquiry to $344k in year one, with a $1.23m year-two trajectory
Sales Executive - Qt Internal Cosmetics
(2019-05 - 2020-06)
- Generated new business through outbound prospecting and lead conversion across a portfolio of 22 SKUs, managing customer accounts using CRM systems
- Delivered against weekly and monthly sales targets, consistently meeting KPI requirements
- Delivered product education and in-store training sessions, supporting retail staff with product knowledge and sales positioning
- Re-engaged and reactivated 8 previously inactive accounts, rebuilding customer relationships and restoring >$50k in revenue
- Progressed into supporting the New Zealand distributor account with new product sell in
- Secured placement of the brand in a major New Zealand department store by developing in-store relationships and identifying the decision-makers, leading to a successful commercial agreement
Team Leader - ACE Marketing
(2018-11 - 2019-05)
- Managed and trained a team of four, overseeing performance, target delivery, and territory planning
- High-volume door-to-door sales, engaging with 40+ prospects per day
- Consistently exceeded individual and team sales targets in a high-volume, performance-driven environment
