Molly Webb

Commercial Sales Manager with 6 years' experience managing and growing multi-million dollar B2B accounts across APAC, with a strong background in technical product development, ingredient-led selling and customer relationship growth. Driving revenue, margin and product development outcomes through technical understanding, commercial strategy and close customer management. Self-directed and comfortable operating in a hands-on SME manufacturing environment with direct exposure to founders/directors, production, compliance, finance, procurement and supply chain.

Sales Manager - New Zealand Nutritionals

(2023-07)

• Own $5.3m revenue across 60 accounts in Hong Kong, China, Singapore, Vietnam and New Zealand, including 4 key accounts (3 OEM, 1 distributor)
• Manage two direct reports (sales support), overseeing execution across all customer projects
• Drive revenue growth through new product development and increased order volumes across existing accounts, representing the company at international trade shows and client meetings
• Own pricing strategy across the client portfolio, monitoring margins against company targets, flag risks and adjust pricing where required
• Own and develop CRM and work management systems to increase visibility, speed and team output
• Lead new product development from concept through to launch, managing scale-up from trial to commercial batches, setting timelines, dependencies and delivery commitments
• Build partnerships with external parties to reduce product development turnaround times and improve pricing competitiveness
• Utilise Microsoft Excel and internal systems for business analytics, forecasting, and performance tracking
• Reduced average quote turnaround time from 4 weeks to 2.7 days by restructuring roles and enabling same-day formulation and supplier pricing
• Led development of Kids Probiotic sachets from concept to production, including six trials and collaboration with a flavour partner, successfully launching a new product format at 49.2% higher value than initial customer target through volume-based pricing
• Achieved preferred manufacturer status for four key accounts by building strong client relationships, resulting in priority access to new projects and increased pipeline

Sales Executive - Qestral

(2023-01 - 2023-07)

Short-term role managing client enquiries, tours and sales conversion

New Business Development - New Zealand Nutritionals

(2020-06 - 2022-12)

• Generated new business through outbound prospecting, referrals, and inbound enquiry conversion, building a portfolio from zero
• Managed end-to-end account execution across production, compliance, design, and procurement. As well as all communications across enquiries, quotations and contracts
• Maintained CRM and pipeline forecasting, tracking account activity, opportunities, and revenue
• Developed strong technical knowledge of nutraceutical formulations, manufacturing processes, and export requirements to support client engagement
• Built a $1.26m portfolio in year one by acquiring 28 new B2B accounts, from zero (avg. $45k per account)
• Secured a $403k annual OEM manufacturing agreement from a dual-supplier account, winning share from a competing manufacturer at a higher price point
• Opened the company's first export channel into the USA, delivering $72k in initial orders and building a $288k forward pipeline
• Onboarded and scaled a Vietnam distributor from initial enquiry to $344k in year one, with a $1.23m year-two trajectory

Sales Executive - Qt Internal Cosmetics

(2019-05 - 2020-06)

• Generated new business through outbound prospecting and lead conversion across a portfolio of 22 SKUs, managing customer accounts using CRM systems
• Delivered against weekly and monthly sales targets, consistently meeting KPI requirements
• Delivered product education and in-store training sessions, supporting retail staff with product knowledge and sales positioning
• Re-engaged and reactivated 8 previously inactive accounts, rebuilding customer relationships and restoring >$50k in revenue
• Progressed into supporting the New Zealand distributor account with new product sell in
• Secured placement of the brand in a major New Zealand department store by developing in-store relationships and identifying the decision-makers, leading to a successful commercial agreement

Team Leader - ACE Marketing

(2018-11 - 2019-05)

• Managed and trained a team of four, overseeing performance, target delivery, and territory planning
• High-volume door-to-door sales, engaging with 40+ prospects per day
• Consistently exceeded individual and team sales targets in a high-volume, performance-driven environment