Ferry Ferdyanto

Results-driven Sales and Operations Manager with over 20 years of progressive experience spanning the FMCG, automotive, and textile industries. Combines 7 years of strategic sales management in the automotive sector (Honda Motorcycles, Daya Adicipta Group) with 14 years of operational leadership in the textile industry (Mitra Marga Mulya & Leuwitex Utama Jaya) to drive business growth and efficiency. Known for exceeding sales targets, optimizing processes, and leading high-performing teams in diverse market environments.

Possesses a solid foundation in direct sales from an early career in FMCG distribution. Throughout career, has gained extensive experience in sales, marketing, operations, management, customer service, and customer retention. Proven track record in recruiting, training, and developing sales and operations teams.

Sales Canvasser, FMCG Distributor at Lautan Berkah Mulia (2003-01 – 2005-12)

• Actively approaching potential stores to become vendors for Siantar Top & Khong Guan line of products (total of 37 active vendors)
• Handling distribution and processing orders from potential leads
• Monitoring vendor performance on promotional campaigns
• Providing feedback to the company on market trends and customer needs

Area Sales & Marketing Supervisor, Honda Motorcycles Main Dealer at Daya Adicipta Mustika (2005-01 – 2007-12)

• Responsible for monitoring dealers' sales performance and product distribution of various Honda motorcycle models (average sales increased from 110 to 180)
• Conducted market analysis and proposed hard and soft selling activities (from 7 to 19 activities in a week)
• Implemented standardization of Honda motorcycle sales services from dealers to customers (score increased from 1.5 to 2.7 out of 4)
• Built good relationships with Honda motorcycle dealers in the Bandung Raya, Bogor, and Depok areas

Area Sales & Marketing Manager, Honda Motorcycles Main Dealer at Daya Adicipta Wisesa (2007-01 – 2012-12)

• Responsible for increasing the area (province) Honda's sales market share (from 35% market share to 60%)
• Conducted market and dealer analysis to determine the distribution of motorcycle models (from average 2,000 units to 4,500 units sold per month)
• Carried out marketing activity planning and execution every month (from unplanned and unrecorded to 27 activities in a week)
• Conducted monthly analysis and meetings with finance companies to negotiate credit interest rates (from 16% to 11%)
• Built a good relationship with Honda motorcycle dealers in the provinces of North Sulawesi, Gorontalo, and North Maluku
• Provided education and training for forming solid sales teams for Honda dealers (from an average of 3 salesforce to 12 salesforce per dealer)
• Worked with dealers and finance companies to improve the Honda motorcycle brand image (from second to first place)
• Implemented Customer Relationship Management (CRM) at Honda dealers
• Implemented standardization of Honda motorcycle sales services from dealers to customers (Customer Satisfaction Index score from 1.0 to 2.5 out of 4)

Marketing & Operation Manager, Textiles Distributor at Mitra Marga Mulya (2013-01 – 2026-01)

• Responsible for daily operational activities, and forming and reviewing sales teams
• Led opportunities for new sales channels (from 10 to 27 sales channels)
• Held weekly reviews for follow-up and control of sales teams (average sales up to 2 billion rupiah per month)
• Monitored accounts receivable and accounts payable (reduced late payments from 12 days to 4 days)
• Collaborated with suppliers on new fabrics development
• Implemented CRM (Customer Relationship Management)
• Built new sales channels via online marketplaces (new sales channel via Shopee & TikTok Shop)
• Analyzed supplier performance

Marketing Department Head, Textile Manufacture at Leuwitex Utama Jaya (2026-01 – Present)

• Led opportunities for new sales channels (local)
• Held weekly reviews for follow-up & marketing teams
• Monitored accounts receivable
• Analyzed daily shipment & items availability from final inspection
• Ensure smooth dispatch for goods and samples, and verify container & trucking availability
• Review sample requests and confirm shipping schedules for clients
• Review the timeline and destination for confirmed orders
• Held weekly review with production teams to discuss buyer feedback & production timeline

S1 in Management – STIKUBANK University (2003-09-20)