Aravind Dp

A multi-disciplinary, result-focused growth marketer with a collective experience of 5+ years spanning B2B marketing and journalism, I bring hands-on expertise in demand generation, customer experience, and user-generated content creation, thanks to spearheading impactful initiatives at Zoho Corporation.

Growth Marketing Specialist at Zoho Corporation (ManageEngine) (2021-12 – 2025-08)

End-to-end ownership of demand generation campaigns for ManageEngine's identity and access management suite, generating and nurturing 1000+ leads. Built and scaled customer advisory board from 8 to 300+ active members.

• Assumed end-to-end ownership (from content creation, design supervision, to promotions) of demand-gen campaigns for ManageEngine's identity and access management suite of solutions, generating and nurturing 1000+ leads
• Authored thought-leadership articles and SEO pages on cutting-edge topics, such as AI Trust, risk, and security management, AI regulations, and passwordless authentication
• As one of the founding members of ManageEngine's IAM and SIEM customer advisory board (0->1 initiative), I built and scaled the programme from 8 to 300+ active members within a year
• Curated engagement activities for CAB members which include: feature previews, analyst calls, product management discussions, and speaking opportunities at ManageEngine's flagship events
• Transformed CAB from a passive project to being the go-to forum for customer-centric marketing and strategic activities
• Ghostwritten quotes for ManageEngine's executive leadership which were featured in third-party publications
• Created testimonial engines for 5 ManageEngine IAM and SIEM suite of solutions
• Collaborated with global product support and customer success teams to source high-quality, publish-worthy testimonials from customers
• Sourced and published 140+ mid-market and enterprise case studies, which include the success stories of Adani Group, Samsung R&D Center, Ikea, and Fortune Brands Innovations. These case studies were distributed amongst pre-sales teams to clinch important deals
• Conceptualized CRM-based automation workflows to identify loyal customers of ManageEngine's IAM and SIEM solutions
• Delivered sales enablement collaterals (pitch decks, comparison documents, RFIs, case study presentations) within tighter deadlines
• Wrote and produced a corporate social responsibility (CSR) cum advertisement video for Zoho's Japan division. The video was conceived to highlight the company's rural development initiative in Kawanehon, a rural town in Japan

Digital Associate at Amazon (2021-08 – 2021-11)

Sourced and uploaded new Indian film titles in the IMDb website. Periodically updated the Most anticipated films list based on website activity and trends.

• Sourced and uploaded new Indian film titles in the IMDb website
• Periodically updated the 'Most anticipated films' list in the IMDb website based on website activity and trends
• Consistently achieved 100% productivity rate during my brief stint at Amazon

Sub-editor at Behindwoods (2019-02 – 2020-05)

Published 120+ content pieces including news items, listicles, columns, reviews, and interviews, amassing 885,000 views in 2019. Written 40+ reviews of films and TV shows across multiple languages.

• Published 120+ content pieces, which include news items, listicles, columns, reviews, and interviews, amassing 885,000 views in the year 2019
• Written 40+ reviews of films and tv shows across multiple languages (Tamil, Malayalam, Hindi, and English). Some of my reviews were quoted in the promotional materials of the films
• Awarded 'Behindwoods high performer' in 2020 in recognition of my performance
• Maintained industry relations and interviewed film personalities to break exclusive stories
• Served as a jury member at the Behindwoods short film festival 2019
• Curated films and wrote the copy for Behindwoods' '150 cult Tamil films of all time'. The article was received well by readers and members of the Tamil film industry

B.E. in Electronics and Communications Engineering – St. Joseph's College of Engineering

Higher secondary – Jaigopal Garodia Hindu Vidyalaya matric. higher secondary school