Chetna Gaba
Senior Key Account Manager
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About
Results-driven Senior Key Account Manager with 5+ years of experience in FMCG brand marketing, strategic account leadership and integrated campaign execution. Strong exposure to managing large consumer portfolios, driving 360° campaigns (ATL, BTL, Digital), handling high-value stakeholders and delivering measurable brand growth. Skilled in cross-functional coordination, contract negotiation and long-term client retention within fast-paced agency environments.
Experience
Senior Key Account Manager - Prakria Marketing Services Pvt. Ltd. - New Delhi
(2022-02)
- Lead end-to-end client servicing for FMCG brands, managing strategic planning, campaign execution and performance reporting.
- Develop and execute 360° campaigns across ATL, BTL, Print, Digital, Social Media and E-commerce platforms.
- Handled Dabur portfolio including Hajmola, Health Juices, Real Beverages, Pudin Hara, Shilajit, Glucose, Baby Care, Honitus, Isabgol, Chyawanprash and Dabur Babool.
- Managed Emami portfolio including Zandu Honey, Zandu Chyawanprash, Zandu Cough Syrup and Zandu Isabgol.
- Conceptualized scripts, digital AVs, packaging communication, A+ content, brand collaterals and festive campaigns.
- Conduct competitor benchmarking and consumer insight analysis to refine positioning strategies.
- Drive cross-functional collaboration with creative, design, media and production teams.
- Manage commercial negotiations, retainers, renewals and revenue expansion opportunities.
Marketing Associate - Aditya Merchandising - New Delhi
(2021-08 - 2022-02)
- Executed branding and merchandising strategies to increase market visibility and retail presence.
- Serviced clients including Amazon, TCS, Sonalika, Mamaearth and Fortis Healthcare.
- Prepared performance reports and actionable marketing insights.
- Maintained strong client coordination ensuring timely campaign rollouts.
Business Development Executive - SERI India Pvt. Ltd. (International Schooling) - New Delhi
(2020-03 - 2021-07)
- Closed sales deals and achieved revenue targets through structured outreach.
- Built and nurtured long-term institutional client relationships.
- Led lead-generation campaigns and promotional initiatives.
- Mentored and trained new hires on sales and onboarding processes.
Education
MBA - Sales & Marketing - Amity University (2023 - 2025)
Bachelor of Business Administration - BBA - GGSIPU (2015 - 2018)
