Mansi Mansi

Brand & Content Strategist with 4+ years building digital-first content and performance-driven creative across B2C & B2B. Known for blending culture, storytelling, and growth to create work that converts and connects.

Creative Strategist (Growth & Performance) - TrueFan AI - Gurgaon

(2022-10)

• Developing Comprehensive creative strategies that align with Meta and Google for both B2C and B2B verticals.
• Developing ad concepts and social media campaigns.
• Leading creatives for performance marketing - Reduced CAC by 75%, improved CTR's & Lead Quality via targeted creatives, UGC, on Meta, Google & LinkedIn
• Built and led in-house content studio and leading the creative team to streamline video production and quality.
• Scripting , copywriting, sourcing and creative direction of shoots - Organic and Ads
• Leading influencer partnerships for Instagram and LinkedIn

Sr. Associate - Social Media Marketing - AgroStar - Pune

(2021-07 - 2022-10)

• Grew Instagram from 3K to 13K and YouTube from 60K to 100K with narrative-first content.
• Shifted content approach from product-pitching to solution-driven storytelling.
• Reduced YouTube CPV from ₹0.60 to ₹0.20 through optimised content strategy.
• Led cross-functional collaboration with design and on-ground teams to craft relatable campaigns.

Social Media Intern - Rockettech - Delhi

(2021-03 - 2021-06)

• Contributed post concepts that were approved in client decks across industries.
• Created trending Reels and helped storyboard graphics for 10+ brands.
• Developed foundational skills in client handling, copywriting, and social copy execution.

PG Diploma - Events, Media & Marketing - NAEMD (2020)

BA (Hons) - English - Kamala Nehru College, Delhi University (2019)