Rohith J

Performance Marketing & Ad Operations Manager with 11+ years of experience driving programmatic advertising, revenue operations, campaign optimization, and digital marketing initiatives across publisher and agency ecosystems. Proven track record managing campaigns for 260+ advertisers, handling multi-crore budgets, and delivering measurable business outcomes through data-driven decision making.

Ad Operations Manager at Truecaller (2020-09 – 2026-04)

• Manage end-to-end execution and optimization of programmatic and direct campaigns across Display, Video, Native, and Interstitial formats for 260+ advertisers.
• Delivered high-budget performance campaigns exceeding ₹5Cr+ in cumulative media spend, including Amazon, Dream11, Blinkit, and Airtel.
• Partner with Product, Engineering, Data, Sales, and Finance teams to ensure seamless delivery, revenue optimization, and discrepancy resolution.
• Successfully managed large-scale festive and high-volume campaigns with exceptional delivery accuracy and client satisfaction.
• Handle campaign strategy, reporting, pacing, troubleshooting, and stakeholder communication across India, UAE, and Saudi Arabia markets.

Senior Executive – Digital Implementation at Omnicom Media Group (OMD) (2019-03 – 2020-09)

• Managed performance and brand campaigns across Google Ads, Meta, DV360, and premium publisher networks.
• Optimized campaigns against KPIs including Leads, App Installs, CTR, CPA, and DRR.
• Provided campaign insights, benchmarking, spend analysis, and optimization recommendations to clients and planning teams.
• Ensured campaign governance, billing accuracy, and proactive escalation management.

Associate Ad Operations at Verse Innovations Pvt Ltd (Daily hunt) (2017-03 – 2019-03)

• Managed end-to-end campaign lifecycle from post-sales implementation to invoicing.
• Executed and optimized programmatic and direct campaigns across Mobile Display, Video, Native, and Interstitial formats.
• Collaborated with Product, Tech, Content, Sales, and Finance teams to achieve campaign KPIs and revenue goals.

Ad Operations Analyst at Responsive Media Tech services (2015-07 – 2017-03)

• Managed campaign delivery for leading US publishers including Tribune and Schurz Communications.
• Executed display and video campaigns, including pre-roll, mid-roll, and post-roll formats.
• Performed campaign trafficking, QA, optimization, reporting, and client communication.
• Led weekly performance reviews and contributed to process improvements that reduced trafficking errors.

Ad Operations Executive at Genisys Group (2014-09 – 2015-06)

• Managed campaign setup, tag implementation, creative testing, and optimization for MSN US and MSN Brazil.
• Supported AppNexus, Freewheel, and Salesforce workflows.
• Recognized for delivery accuracy, quality assurance, and operational excellence.

B.E in Computer Science Engineering – VTU (2013)

Diploma in Computer Science Engineering – DTE (2010)