Scolastica Nyatetu Gitonga

Sales Executive with four years’ experience and digital marketer with one year experience in the B2B and B2C industry. I’m passionate about Sales, Marketing and Social Media Marketing, offering tangible results in line with client expectations.

DIGITAL MARKETER / SALES EXECUTIVE

SELECTIVE OUTSOURCING SOLUTIONS- 01/2022- 12/2022

Created effective content designs through canva platform, poster and video ad creation, generating effective outreach campaigns.

Implemented and optimized Facebook Ad Campaigns, Google Ads, Instagram, Twitter and Tik Tok marketing platforms, through content marketing resulting in 70% conversion rates and generate 30% revenue growth in sales.

Achieved 60% of user engagement through social media marketing platforms and direct selling in B2B industry.

Implemented SEO to create traffic by generating relevant content on the company website.

Used Pipedrive CRM to manage client relationships and manage customers efficiently.

Supervise team members and work as team player to help expand marketing channels and ensure proper implementation and completion of projects.

SALES AND MARKETING EXECUTIVE

USER EXPERIENCE TECHNOLOGY- 03/2020 - 12/2021

Outsell Safaricom key revenue IOT products to SMEs and Corporate clients, attaining 70% increase in lead closure in 2021.

Achieved an average of 60% of lead closure from cold calls, email marketing and direct selling.

Provide outstanding customer service, receiving 80% positive customer service feedback surveys.

Diligently create, update & maintain database prospects, leads and customers in the organizations SME CRM software.

SALES AND MARKETING EXECUTIVE MASABA SERVICES • 05/2019-03/2020

Upsell and cross sell, IOT products and services, meeting high target sales on a quarterly basis.

Achieved lead closure through effective cold calling, email marketing and field sales.

Reduced customer retention by 30% through consistent after sales services and relationship management.

Worked well with coworkers and independently, to share input and effective sales strategies that increased revenue growth by 70% for the company.

Key Achievement; Top sales person of the year 2020.

CUSTOMER SERVICE REPRESENTATIVE GOODLIFE PHARMACY - 12/2018 - 05/2019

Daily maintenance of pharmaceutical products ,attending to M-pesa clients and customer service inquiries

Managing cash, credit and debit exchanges with POS system

Maintain cashbook and daily banking transactions

ACCOUNT MANAGER / ONLINE MARKETER BLUE WATERS RESORTS - 11/2018 - 05/2019

Market the resort to potential clients via social media and networking

Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and forecasts different seasons. Tracking trends and monitoring competition.

ACCREDITATION OFFICER

UNITED NATION DEVELOPMENT PROGRAMME - 08/2016

Ensuring compliance procedures, systems and controls are up to standard/working

Principal point of contact for any government or regulatory procedures for access to grounds

Scan all access cards to verify identity and affiliation of everyone entering the site

Control access to facility through admittance process and issuance of cards

ADMINISTRATIVE / OFFICE ASSISTANT) - INTERN

MINISTRY OF FOREIGN AFFAIRS AND INTERNATIONAL TRADE - 02/2016 - 08/2016

Served as focal point of contact to office of European and Commonwealth Directorate in aspects of office management

Trusted to amend and analyze directorate drafts and memos Scheduled and coordinated meeting for the team

Answered and directed multi-telephone lines to delegated officers

Kept track of filed official state and internal reports.

UNITED STATES INTERNATIONAL UNIVERSITY-Africa MASTER OF BUSINESS ADMINISTRATION - Marketing - 09/2018

UNITED STATES INTERNATIONAL UNIVERSITY - Africa

BACHELOR OF ARTS IN INTERNATIONAL RELATIONS - Development Studies - 09/2015