POD Lead – CPG Vertical - TikTok / ByteDance Group
(2022-01 - 2026-01)
- Led, coached, and developed a high-performing commercial team managing +35 enterprise advertisers across the CPG vertical and strategic global accounts.
- Managed a high-value enterprise portfolio representing over 60% of TikTok Mexico's revenue for three consecutive years, driving growth across top-tier global advertisers.
- Owned full-cycle enterprise sales execution, including account planning, solution development, senior stakeholder engagement, negotiation, forecasting, closing, and post-sale growth.
- Built senior relationships with C-level executives, global brands, media agencies, and strategic partners including WPP, Omnicom, Havas, Publicis, and Dentsu.
- Partnered with Customer Success, Creative Lab, Product, Measurement, Marketing, and Agency teams to drive adoption of full-funnel advertising, creator-led strategies, performance media, and platform-based solutions.
- Closed 100% of FIFA World Cup 2026 commercial offering, strengthening TikTok's position with strategic advertisers and sponsorship opportunities.
Head of Sales / Trading Manager - Aleph Group
(2018-01 - 2022-01)
- Led sales strategy and commercial execution for digital advertising, programmatic, geolocation, and platform-based marketing solutions across enterprise clients.
- Owned Samsung's media buying operation for one-year, leading planning, execution, agency coordination, and performance optimization across digital media solutions.
- Managed enterprise relationships with advertisers, agencies, and senior decision-makers, driving complex multistakeholder sales processes.
- Built senior relationships with C-level executives, global brands, media agencies, and strategic partners including WPP, Omnicom, Havas, Publicis, and Dentsu, leading annual agency deal negotiations and strengthening long-term commercial partnerships.
- Improved pipeline discipline, commercial planning, and forecasting across priority verticals and agency partners.
Sales Manager, Head of Agencies & Strategic Accounts - Microsoft Advertising
(2006-01 - 2017-01)
- Led annual agency deal negotiations through a four-person sales team, building senior relationships with C-level executives, global brands, media agencies, and strategic partners to secure revenue commitments and long-term growth.
- Drove complex full-cycle sales processes, including prospecting, proposal development, negotiation, closing, account expansion, pipeline management, and forecasting.
- Strengthened senior relationships with agency leaders, brand decision-makers, and C-level stakeholders, positioning Microsoft Advertising as a strategic partner for digital transformation and media performance.
- Sold digital advertising, sponsorship, and platform-based marketing solutions to enterprise clients, agencies, and strategic partners.
Merchandising Director - Club de Football Pachuca
(2004-01 - 2006-01)
- Developed and launched e-commerce and new commercial channels, expanding product commercialization and brand growth opportunities.
- Led sponsor-related initiatives, brand expansion projects, and integrated marketing campaigns across online and offline channels.
Sales Manager - HSM / WOBI
(2002-01 - 2004-01)
- Sold advertising, sponsorships, and event-based marketing solutions to agencies and direct accounts.
- Achieved 100% of sales targets consistently while managing strategic client relationships and commercial opportunities.
Regional Sales Manager - TV Azteca
(2000-01 - 2002-01)
- Led commercial operations for regional television stations, managing revenue performance, client relationships, and local market sales strategies.
- Managed and developed a team of more than 30 sales professionals, driving consistent execution against commercial objectives & delivered revenue and EBITDA targets through strategic account management, pricing discipline, and market-specific commercial planning.
Sales Supervisor - Seguro's Banamex
(1996-01 - 2000-01)
- Managed sales operations for life and health insurance products across bank branches, leading commercial execution and team performance.
- Achieved #1 national sales ranking through disciplined pipeline management, branch-level execution, and advisor performance.
- Led coaching, sales enablement, and client acquisition strategies to improve productivity, conversion, and revenue outcomes.
