Rene Alcantara

Amazon and e-commerce operations specialist with 10+ years of hands-on Amazon marketplace experience and 10 years leading marketplace and project operations for Royal Supply (previous employer). Expertise spans product listing optimization, Amazon SEO and keyword research, PPC Campaign and Strategy, eBay operations, competitive analysis, WordPress, SEO, digital content, and remote team coordination. Known for taking ownership of workflows, building listings from scratch, establishing performance baselines, solving operational issues, and translating data into practical recommendations.

Lead Project Manager at Royal Supply (2016-09 – 2026-08)

• Directed Amazon and eBay marketplace operations, including listing creation, optimization, content management, PPC campaign and ongoing performance improvement.
• Built branded Amazon listings from scratch using keyword research, competitor analysis, product content, images, and marketplace optimization; supported the company's Amazon Brand Registry initiative.
• Expanded the eBay catalog by creating and optimizing new listings, including cartridge products and bulk batteries.
• Audited listings and implemented improvements to titles, bullet points, descriptions, images, keywords, and other conversion-focused elements; established baseline metrics to monitor impact.
• Owned early e-commerce operations, identified staffing needs, recruited virtual team members through Upwork and OnlineJobs.ph, and managed onboarding, training, delegation, and productivity monitoring.
• Developed scalable workflows and processes to address operational gaps and support business growth.
• Manage end-to-end Amazon listing optimization from keyword research and competitor analysis through content optimization, image enhancement, and performance tracking.
• Use Helium 10, Jungle Scout, SellerApp, Teikametrics, ChatGPT, and Google Gemini to identify high-value search terms, ranking opportunities, and optimization priorities.
• Establish and monitor sales, traffic, conversion rate, sessions, category ranking, and keyword ranking baselines; prepare performance reports and data-driven recommendations.

Virtual Assistant / Project Manager / Web Designer at Imagine IT Technology Solutions, Inc. (2007-04 – 2014-02)

• Delivered administrative, customer support, content, and web management services, including email handling, data entry, task coordination, customer inquiries, blog publishing, link building, and backlink management.
• Designed and maintained client websites, graphics, online videos, and web multimedia; prepared reports and coordinated work information for management.
• Coordinated team assignments, milestones, deadlines, performance reporting, problem resolution, and training needs.

Web Designer / Web Developer at University of Santo Tomas (2005-02 – 2008-02)

• Designed, built, and implemented multimedia pages, graphics, and websites integrated with back-end applications, company websites, and intranet.
• Managed multimedia content, online videos, website graphics, computer systems, software, hardware, and network maintenance.

Computer Engineer at All Electronics Enterprises (2004-10 – 2005-02)

• Assembled, installed, maintained, and repaired computers and software; supported sales of computers and IT-related products.

Student Assistant / Working Student at Information Technology Center, University of Santo Tomas (1998 – 2001)

• Provided computer and technical assistance to students and department staff and supported university enrollment transactions.

Bachelor of Science in Computer Engineering – University of Santo Tomas (1998 – 2004)