Christian Gines
Technical Sales Leader | Cybersecurity & Infrastructure Solutions
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About
High-impact Technical Sales & Operations Executive with 20+ years of experience driving revenue growth, securing multimillion-peso contracts, and managing international accounts. Founder/CEO who successfully generated ₱215M+ in revenue by closing deals with the Philippines' largest ISPs (PLDT, Globe, DITO). Unique "Hybrid" value proposition: A sales leader with deep technical fluency in Cybersecurity and Network Infrastructure, bridging the gap between C-level business goals and complex engineering requirements.
Proven track record of scaling operations (6 to 300+ staff), maintaining 100% client retention, and managing US/UK Fortune 50 relationships. Transitioning technical expertise into high-level Tech Sales, Sales Engineering, or Customer Success leadership.
Experience
Founder, CEO & Lead Business Developer - PROTOCOL BUILDERS CORPORATION - Cebu City, Philippines
(2012-08 - 2022-10)
Built a telecommunications infrastructure firm from a startup into a regional market leader, driving sales strategy, major account acquisition, and technical delivery.
- Founded and scaled the company to ₱20M-₱25M annual revenue, securing a cumulative ₱215M+ in contracts. Successfully captured 42% market share of the Central Visayas fiber backbone implementation.
- Personally spearheaded the sales cycle to win contracts with the "Big 3" ISPs (PLDT, Globe Telecom, DITO), effectively maneuvering complex bidding processes and technical compliance requirements.
- Differentiated from competitors by offering "Secure-by-Design" infrastructure. Proposed and sold a high-stakes, 2.5km bridge crossing solution that competitors declined, resulting in a high-margin specialized contract.
- Maintained a 100% client retention rate over 10 years by consistently delivering on SLA promises, resulting in continuous contract renewals and referral business.
- Orchestrated a ₱40M+ capital investment strategy to acquire exclusive drilling technology, creating a unique selling point (USP) that increased project delivery speed by 500%, effectively shutting out local competition.
- Served as the primary liaison to Regional Directors and VPs, translating technical progress reports into executive business intelligence.
Operations & Account Director (US Markets) - E-ASIATECH SOLUTIONS INC. - Cebu City, Philippines
(2009-02 - 2012-07)
Directed operations and account growth for major US-based enterprise clients, including SuperPages.com.
- Grew client operations by 1,067% (from 6 to 70+ FTEs) through consistent performance delivery and proactive relationship management, directly increasing billable hours and account revenue.
- Reduced operational costs by 15% while maintaining strict service quality, increasing profit margins for the account.
- Implemented PCI-DSS and data privacy frameworks that allowed the firm to win and retain sensitive US enterprise contracts requiring high-security clearance.
- Acted as the escalation point for US stakeholders, resolving critical issues to ensure long-term partnership stability.
Sales Manager (International Operations) - GLOBAL E-STAFF INC. - Makati City, Philippines
(2008-08 - 2009-02)
- Managed a massive portfolio supporting 300+ personnel serving US/UK clients.
- Achieved a 20% improvement in client retention by restructuring the account management process and improving response times to C-level international clients.
- Trained sales and marketing managers on Western business culture and consultative communication standards.
Sales Lead (US Operations) - LINK SOLUTIONS BPO - Makati City, Philippines
(2006-03 - 2008-07)
- Drove a 15% increase in sales performance across the US client portfolio by optimizing sales scripts and refining the cold-calling methodology.
- Managed daily sales operations and reporting for US-based clients, ensuring seamless pipeline visibility across time zones.
Inbound Sales Advisor (OnStar/General Motors) - CONVERGYS - Makati City, Philippines
(2005-01 - 2006-03)
- Achieved a 10% increase in sales conversion, consistently ranking among top performers for the OnStar account.
- Mastered needs-based selling to upgrade US subscribers to premium service packages.
Education
Master of Business Administration - MBA - University of Regina
Bachelor of Science - Physical Therapy - Manila Adventist College

