Pearl Jham Arroyo

I am a visionary with relevant experience in the banking and insurance industry where I honed my capacity in sales and marketing, relationship management, and curating effective strategies aligned with customer behavior. My background mainly focuses on engaging with people from different walks of life.

Bancassurance Sales Executive at BPI AIA Life Assurance Corporation (2026-04 – Present)

• solicits new business, cross-sells, and up-sells products of BPI AIA and its affiliates to the bank's customers base
• establish, maintain, and grow relationships with bank officers, staff, and clients in the branch to generate new leads and businesses
• liaise between customer and back office for policy servicing and claims

Area Sales Coordinator at Virginia Food, Inc. (2025-11 – 2026-03)

• coordinated trade marketing strategies in supermarkets all over Panay to drive product availability, visibility, and sales performance
• ensured effective in-store executions and timely product replenishment to minimize stock-outs
• assisted in collections & reconciliation of modern trade accounts and trains and oversees the performance of merchandisers

Brand Marketing Student Intern at The Medical City Iloilo (2024-07 – 2024-07)

• completed 200 hours (160 hours field practice and 40 hours offline work) under the Brand Management Department of TMCI
• published informational articles for the company's SEO; articles are currently available in the official website
• wrote and directed a promotional video and worked with foreign nationalities; video is posted in the company's official Facebook page

Customer Relationship Management Conference 2024 - Event Co-head at University of the Philippines Visayas (2024-09 – 2025-01)

• led the processes for the planning of a one-day event catering to participants all over Region 6; focused on building customer relationships and engagements
• led a group of 40+ members with diverse skills and areas of expertise
• secured two major partnerships with a food brand and a retail company in Iloilo City

Why Marketing Campaign - Head for Strategy and Programs at University of the Philippines Visayas (2024-06 – 2025-06)

• planned the execution of a nationwide roadshow that aimed to attract future Marketing enrollees
• led a group of 5 members in maintaining consistency and cohesiveness of the campaign's overall branding
• curated a branding plan with big idea, strategies, and executions for the campaign

UPV Magnates Executive Committee - Secretary at University of the Philippines Visayas (2024-06 – 2025-06)

• organized, prepared, and secured all permits and letters of the Committee
• tracked attendances and controlled participation of 40 members during meetings
• maintained journal record of events, proceedings, and acts of the Committee

Business Leaders' Summit - Partnerships Committee at University of the Philippines Visayas (2024-03 – 2024-03)

• communicated the event to different schools inside and outside Panay Island
• worked with Excel spreadsheets and databases to track registrations and payments of about 200 participants
• ushered 200+ participants during the event

Why Marketing Campaign - Branding Committee at University of the Philippines Visayas (2023-10 – 2023-10)

• planned out effective strategies on how to deliver the event to the target audiences around Region 6
• positioned the event's persona for a consistent delivery of messages and objectives
• supervised the implementation of a consistent branding for the campaign

Advertising Conference (ADCON 2025) - Sponsorships Head at University of the Philippines Visayas (2025-01 – 2025-05)

• secured a total sponsorship of Php 63,950.00 for the benefit of the 2-day event
• coordinated directly with local and national brands to partner for the event
• organized a spreadsheet of sponsorship accounts, drafted memorandum of agreements, and tracked results

Student Assistant, UPV Office of Initiatives for Culture and Arts at University of the Philippines Visayas (2024-09 – 2024-12)

Bachelor of Science in Business Administration in Marketing – University of the Philippines (2021-06 – 2025-06)

Senior High School in Accountancy, Business, and Management Strand – University of San Agustin (2019-06 – 2021-06)

Junior High School in High School for the Gifted – SPED- Integrated School for Exceptional Children (2015-06 – 2019-06)

Primary Education in Special Program (ESM Class) – Arevalo Elementary School (2009-06 – 2015-06)