Ricagel Lanot

Detail-oriented and reliable professional with 7+ years of working experience in sales, engineering, marketing, content creation, and brand management. Transitioning into a Administrative Virtual Assistant role, bringing strong expertise in administrative support, calendar and email management, scheduling, data entry, document management, research and project coordination. Proficient in managing daily operations, maintaining organized workflows, and supporting business owners with accuracy, efficiency, and professionalism.

Brand Associate at International Pharmaceuticals, Inc (2022-01 – Present)

• Executed brand and marketing initiatives that achieved 96% brand awareness.
• Coordinated multi-channel promotional campaigns across digital, television, and on-ground activations, contributing to 103% sales performance vs. target.
• Planned & implemented instore activations that generated 10% sales growth.
• Collaborated with cross-functional teams on demand forecasting, achieving 102% planning accuracy and supporting efficient inventory management.
• Increased new buyer acquisition by 40% across the targeted Luzon region.

Marketing Content Creator at Controtek Solutions (2021-01 – 2022-12)

• Produced 2-3 digital marketing content per week on FB & LinkedIn.
• Managed content calendars and coordinated campaign execution to improve consistency and on-time delivery.

Sales & Engineering Supervisor at Ron Fire Systems, Inc. (2020-01 – 2021-12)

• Led the Sales & Engineering with a team of 4 to achieve sales targets while maintaining high-quality customer service.
• Strengthened customer relationships through proactive accont management, contributing to repeat business and customer retention.
• Streamlined project coordination and quotation processes, improving operational efficiency and turnaround time.

Business Development Associate at Ron Fire Systems, Inc. (2019-01 – 2020-12)

• Identified and pursued new business opportunities that contributed to revenue growth and market expansion.
• Prepared competitive proposals and coordinated with Engineering for the design and accurate bill of materials.

Bachelor of Science in Business Administration major in Marketing Management – Polytechnic University of the Philippines - Taguig Branch (2015-01 – 2019-12)